Expanding on its video-based community platform and live event strategy, The Bridge Club will launch the first event of a new ICON series during the AVMA Convention in Denver. The ICON event, featuring honoree Kristen Peck of Zoetis, will take place July 16, 2018. Advance ticket purchase and registration are required. Tickets are available now. <Ticket Link> Source: … [Read more...]
Understand why cats fight to stop fights
At least 55 percent of cat homes in the U.S. are multi-cat homes. So, it is no wonder that cat fights occur. A cat fight is actually a natural behavior, and the key to get cat fighting to stop is to understand why the cats are fighting in the first place. How cat owners handle the fighting can determine lack of trust and aggressiveness vs. harmony. Source: Catster, June … [Read more...]
A guide to pets’ body language
Dogs and cats display common non-verbal gestures and postures. This article provides a downloadable, pictorial guide to help animal owners understand what a pet is trying to convey. Source: American Lifestyle, April 1, 2016. Link. Canines are usually very expressive, but their messages can get lost in translation. Felines can be a bit more mysterious with their body … [Read more...]
The dos and don’ts of moving with pets
Nancy LaFever reminds us that moving is especially disturbing for our pets, because they don’t understand what’s going on. She offers steps to make the move safe and less stressful for owners’ animal companions. Source: Sparefoot Blog. Link. Here is a sample of the tips offered: Plan ahead for boarding Designate a pet room Utilize crates and carriers … [Read more...]
Latest NAVTA Animal Health Bi-Weekly
Veterinary nurses easily outnumber veterinarians. See what is important to the NAVTA members in this edition. Source: NAVTA Animal Health Bi-Weekly, June 19, 2018. Link. … [Read more...]
AAHA recognizes 2018 veterinary students for excellence in primary care
AAHA has announced the 2018 recipients of the AAHA Awards for Proficiency in Primary Care. Our team at Animal Health Digest congratulates these students who have shown outstanding clinical proficiency in primary care. Source: AAHA. June 19, 2018. Link. “Primary care is the foundation of excellent veterinary medicine. The AAHA Awards for Proficiency in Primary Care … [Read more...]
Veterinary professionals share concerns in Veterinary Confessionals Project
The Veterinary Confessionals Project (Link) allows veterinary professionals to express themselves freely, without being judged, and encourages creativity and solidarity within the veterinary community. The DVM 360 staff assembled some of the secrets veterinarians and team members have shared via the project. Sometimes I feel like a way better vet than a mom or wife. :( Most … [Read more...]
Lead with medicine, not money
Naomi Strollo, RVT, addresses money in the veterinary hospital. She says it is important to lead with medicine and then empower your client service representative to manage some cost conversations. She offers some tips for these conversations, including emergencies: Explain what you want to do. Don’t assume price is the problem. Focus on consent, not cost. Offer … [Read more...]
Marketers need to focus on relevance, not loyalty
If your customer retention strategy relies on buying loyalty with rewards, rebates or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance. That’s because the loyalty era of marketing, as we’ve known it, is waning. Instead, in this new era of digital-based competition and customer control, people … [Read more...]
Accommodate clients with disabilities
Beckie Mossor, RVT, shares the attitudes necessary to interact with animal owners who have disabilities. The way pet owners are treated at the practice or at a retail facility directly affects their understanding, compliance and overall satisfaction with their pet’s care. It affects customer retention as well. Source: Veterinary Team Brief, June 2018, page 29. … [Read more...]
Food label claims consumers are more likely to buy
Food labels impact the animal health industry overall. This survey shows how labels affect purchase intentions. More than half of shoppers surveyed say antibiotic claims have an impact on their purchase intent. With almost 30% saying such claims have a strong or high impact. Source: State of the plate, May 22, 2018. Link. Issues surrounding food animals and the protein they … [Read more...]
Vaccine protocols, protocol shifts and immune status
Robert Lynch, DVM, writes The area of most confusion related to herd health management on dairies continues to be the vaccine program. It is rare to find just one vaccine protocol for any farm. The protocol at the vet clinic is different from the copy in the main farm office, which is different from the copy back in the manager’s office. Lynch blames a lack of understanding … [Read more...]
Corralling pasture brush: A systems approach
Regardless of what kind of brush or overgrowth producers must manage, it has to be done properly to achieve desired results. Brush and trees are beneficial as shade for livestock and cover for wildlife, but dense infestations from fence to fence erode ranch profits due to limited forage production. Brush control is an expense against income in a changing economy, so its … [Read more...]
Fly control around horses is important
Flies, fly control methods and fly products for horses are presented in this Equus advertising section . The material is worthwhile even though it may be promotional. Source: EQUUS, May 30, 2018. Link. Climate conditions vary every season, and different fly species can move into new areas with the changing weather. Here’s a quick rundown of the ways you can curb the insects … [Read more...]
Quarter horse history emphasizes one type of horse
Quarter horse enthusiasts will enjoy the history, debates and stories in this two-part article. The discussion unfolds in 1950. Source: AQHA Journal, June 8, 2018. Link. There has never been but one type of Quarter Horse since the breed’s inception so many years ago. That description is lost through the various interpretations. But there was a time, not so many years ago, … [Read more...]
Prepare as avian disease makes headway in U.S.
As backyard chicken production grows, the recent diagnosis of Newcastle disease in backyard chickens in California’s Los Angeles and San Bernardino counties is prompting warnings in Colorado. “Because the virus can live for a long time in the environment and can be spread by objects such as shoes, clothing and equipment, other flocks in close proximity can quickly become … [Read more...]
Behavioral assessments essential
The American Veterinary Medical Association, the Association of Feline Practitioners, and the American Animal Hospital Association all include behavioral health in their guidelines and highlight behavior as an essential part of animal health and routine wellness visits. Leslie Sinn, DVM, DACVB presents information about conducting assessments on behavioral symptoms that will … [Read more...]
JAVMA’s latest issue
The June issue of JAVMA has something of interest for almost any animal health pro. We’ve shared three abstracts here: Clinic devises novel approach to employee’s child care conundrum, Link. Rabies exposures and pre-exposure vaccination practices among individuals with an increased risk of rabies exposure in the United States, Link. Quantification of vitamin D3 in … [Read more...]
Help dogs get through their fear of thunderstorms
Marybeth Bittel shares six tips to deal with a dog's fear of thunder. They include: Watch your own behavior during a thunderstorm Use a Thundershirt Switch environments when it starts to thunder Increase exercise before a thunderstorm starts Use counterconditioning during a thunderstorm Try desensitization if your dog is scared of thunder Bittel … [Read more...]
Underestimated canine flu cases increase exposure risk
The highly contagious canine influenza virus H3N2 currently causing outbreaks across the U.S. is of an avian origin compared to the first strain of canine influenza, H3N8, was an equine influenza. More than 2,600 dogs have come down with the flu this year, which Edward Dubovi, Cornell University College of Veterinary Medicine, says is a gross underestimate. “I guarantee the … [Read more...]
Cats decide whether they prefer wet or dry food
Purina provides a forum that highlights the differences between about wet or dry cat food. With healthy cats, the choice is really about the cat, not its health. Moisture content is the main difference, with dry food around 20 percent moisture and wet food at 65 percent or more. While wet food may appeal to many cats, Purina Veterinary Nutritionist Dr. Dorothy Laflamme … [Read more...]
GlobalVetLINK Joins Amazon Web Services for cloud solutions
GlobalVetLink (GVL), Ames, Iowa, has migrated its online animal health documentation platform to Amazon Web Services (AWS) joining companies such as Airbnb, Netflix and GE. The transition from a traditional data center to AWS allows GVL to better support current users, improve certificate creation, enhance technology and features and gain help with customer data security and … [Read more...]
New findings with bovine pinkeye
Bruce Addison and Austin Springer with Addison Biological Laboratories discuss pinkeye in terms of primary and co-factor infections. Their laboratory experiences are further explained by electron microscope photography showing how M. boviculi attaches to M. bovis. Although the company suggests further research, results suggest M. bovoculi does not attach well to the surface of … [Read more...]
When traditional goal setting doesn’t work
A goal should be Specific, Measurable, Achievable, Realistic and Time-sensitive. This is right in most cases. However, in some cases you could spend all your time in the goal-setting process while the market passes you by. So, consider these ideas when you need a non-traditional approach. Source: Fast Company, June 4, 2018. Link. Instead of focusing on changing your habit … [Read more...]
What a dog can teach us about customer service
Customers, prospects and their companions are not compliance issues that need to be corrected based on arbitrary rules. Nor are employees. In fact, excellent customer service and happy employees go hand in hand. You simply don’t get one without the other. Ask Charlie Mitchell. Source: Purpose Unlimited. Link. The station manager could have turned his encounter with Charlie … [Read more...]
Protect yourself from mosquito, tick and other bug bites (video)
The CDC reports the rate of mosquito- and tick-borne diseases has tripled over the past decade. Share this video on websites, social media and in targeted e-blasts. Include a pet message as well. Source: NBC News, June 8, 2018. Link. The video shares 5 tips for protecting yourself from bugs: Cover up Use insect repellent Replace outdoor lights with yellow bug … [Read more...]
Take Your Pet to Work Week starts June 18
Take Your Pet to Work Week kicks off June 18. The event with Take your Cat to Work Day™ on Monday and ends Friday with Take Your Dog to Work Day®. Pet Sitters International has a free toolkit filled with tips and promotions to help celebrate the week. Plus, the website offers all the social media information you could want. Source: Pet Sitters International. Link. May 23, … [Read more...]
Benefits, flexibility help retain employees
A recent Harris Poll of 800 employed adults affirms that lifestyle fit is key to attracting and retaining employees. About half of those surveyed would leave their job for a position with benefits that fit their needs, including more paid time off, enhanced healthcare coverage and a more generous 401(k) plan. Forty-two percent of participants said they would quit if another … [Read more...]
Hormones by the numbers
Amanda Radke addresses myths surrounding beef and hormones. This information is well-referenced and realistic. Use it to reeducate yourself and share it with consumers who blame animal-based protein for hormonal problems. Source: BEEF, May 8, 2018. Link. A pre-pubescent girl would have to eat 10.7 steers’ worth of beef and a pre-pubescent boy would need to 8.2 steers’ worth … [Read more...]
Equine influenza: know the threat
“Equine influenza is the second most common virus in horses, following equine herpesvirus-4,” says Dr. Nicola Pusterla, an internal medicine specialist at the University of California - Davis. “Young horses and older horses are more susceptible,” he says, “And infection would depend a bit on the (virus) strain too. Of horses exposed to the virus, a very high percentage will … [Read more...]