True or False? Likability is a crucial sales trait. If you answered False, you are correct. Being likable is not necessary to succeed in sales. And those who focus on it as a priority are destined to fail, says J. Keenan. He explains that customers care far more about the value of what they’re buying than they do about the person selling it to them. Be an … [Read more...]
Flooding could surpass 1993, 2011
Most of the country is expected to experience above-average precipitation this spring, increasing the flood risk. According to NOAA’s U.S. Spring Outlook issued March 21, nearly two-thirds of the lower 48 states face an elevated risk for flooding through May, with the potential for major or moderate flooding in 25 states. Source: BEEF, March 21, 2019. Link. … [Read more...]
Opinion – Fix sales team forecasting woes
Bob Suh offers plenty of insight and recommendations for fixing a sales teams’ ability to forecast. In my experiences, forecasting is also an issue for veterinary clinics and retailers, second only to the lack of inventory management disciplines. The root causes of most inaccuracies are not faulty algorithms but all-too-human behavior, writes Suh. He identifies these five most … [Read more...]
Data breaches are inevitable – protect yourself
There are some simple ways to protect your personal data that can still be effective, say W. D. Salisbury and Rusty Baldwin. They involve changing how you think about your own information security: specifically, assuming you are a target and thinking defensively about how you can protect yourself. In terms of online data, the most important information to protect is … [Read more...]
Media literacy needed at home and the office
Sarah Gretter makes a solid case for teaching children to watch commercials with their eyes wide open. She backs up her reasoning with study results. Media literacy is being able analyze and evaluate the messages we see in different media platforms. . . . 80 percent of middle school students believed that web ads were real news stories. The same study found that more than 80 … [Read more...]
Commentary – Manage cattle pain for their benefit and yours
Cattle pain management is at long last a viable topic when it comes to taking care of beef and dairy cattle. Two commentaries in Bovine Veterinarian are worth reading. The first, by editor John Maday, calls on veterinarians to advocate for animal welfare and consumer preferences, even though clients may resist. The second was written by Brandon Treichler, DVM and quality … [Read more...]
Learn how to manage the gut
Prebiotics and probiotics are frequent considerations for multimodal therapies in monogastrics, regardless of species It can be difficult to remain objective about their benefits, but the growing body of work indicates that considering the microbiome will become more prevalent in managing disease risk and potential treatments. We gathered several references for … [Read more...]
In #Metoo backlash, men retreat from mentoring women
Wendy Murphy shares that many senior male managers are reportedly responding to the #Metoo movement with a better-safe-than-sorry attitude and are pulling back from mentoring women. This reaction is both biased and shortsighted she says. Repercussions of depriving female employees of the counseling, developmental opportunities, exposure, and visibility that come from … [Read more...]
Will the dairy industry follow swine industry maturation?
Maggie Seiler shares consolidation metrics and insights from Bill Evan, National Pork Board CEO, to determine if swine industry changes might play out in the dairy segment. . . . swine is the only livestock industry that has consolidated faster than dairy with a growth rate of the midpoint swine farm of 3,233 percent from 1987 to 2012. Dairy’s midpoint farm during that time … [Read more...]
JAVMA: Defining antimicrobial use; paradigms shifting in behavioral medicine
There’s something for everyone in most issues of JAVMA. We’re highlighting the abstracts of two papers representing changes in our industry. Evidence-based paradigm shifts in veterinary behavioral medicine. LinkThe AVMA's definitions of antimicrobial uses for prevention, control, and treatment of disease. Link. Source: JAVMA, April 1, 2019. Link. Review the table of … [Read more...]
AQHA launches microchip pilot project (includes video)
While more than 20,000 horses in the AQHA database have microchip IDs on their records, this represents only about half of one percent of the live population of American Quarter Horses. Microchipping allows for permanent identification of horses in commercial and sporting environments, as well as in lost animal recoveries during natural disasters and theft. Source: AQHA, … [Read more...]
Shark Tank’s Mark Cuban just invested $550,000 in a vegan dog treats company
Vegan pet food brand Wild Earth secured a $550,000 investment from Mark Cuban during a March 18 Shark Tank TV show appearance. He made the investment for two reasons: his belief in technological solutions to modernity’s challenges, and his concerns for environmental sustainability. Ryan Bethencourt, the CEO and co-founder of Wild Earth, said they are prototyping the dog food … [Read more...]
Some anti-vaxxers don’t vaccinate pets, creating danger
Anti-vaccine proponents are increasingly making the same unfounded claims about pets and vaccines they have been repeating about children and vaccines for the past 20 years: that vaccines are unnecessary, dangerous and that they can cause diseases. According a TIME magazine article, the negative attention on vaccines is growing globally. Looking at the circulation demographics, … [Read more...]
USA Today – Obesity in dogs and cats
It is common knowledge have too many overweight cats and dogs; 59.5 percent of cats and 55.8 percent of dogs. What is increasing is the percentage of obese pets according to new research from the Association of Pet Obesity Prevention. In 2018, 18.9 percent of dogs and 33.8 percent of cats were obese compared to 2013 where 16.7 percent of dogs and 27.4 percent of cats … [Read more...]
CAPC initiative aims to spread heartworm awareness, action
The Companion Animal Parasite Council (CAPC) now offers the Top 10 Cities Heartworm Report, a monthly compilation of the U.S. metropolitan areas that have experienced the highest percent increases in positive heartworm tests that month. The group <link> expects this new report, in conjunction with its monthly parasite forecast maps < link >, will spark conversations in … [Read more...]
Prepare for transactions
It is common for animal health pros to resist talking about sales. The perception of becoming a houndstooth-jacketed used-car salesman often one of the objections. If you’re involved in any business where transactions exchange money for services or product, you are part of the sales process. Those most successful PREPARE. Prashant Dedhia shares his experience with being … [Read more...]
Upcoming events at The Bridge Club
Taking advantage of internet video tools, The Bridge Club virtual community continues to engage professionals in conversations. Co-founder Brenda Andresen references the learning experiences and professional nuggets she and founding partner Catherine Haskins capture with each live event. The Bridge Club was featured in a recent article in Vet Advantage as the team prepared for … [Read more...]
Swine vets highly valued, need more diagnostics
It may be a sign of swine producers’ growing expectations of technology, but fewer than 45 percent rated their vet as “excellent” at diagnosing problems in a study conducted by CF Grass Consulting. With high scores overall, the diagnostic metric reveals the continual need to educate producers on preventative production practices and to develop better diagnostic tools. … [Read more...]
Myths and facts about strangles, Strep equii
Many horse owners don’t understand strangles, says Reese Hand, DVM. Strangles is an infection of the upper respiratory tract caused by the bacteria Streptococcus equi, and spreads predominately by nose-to-nose contact. It is sometimes known as equine distemper. Source: Western Horseman, September 2014. Link. While strangles is easily treatable and rarely fatal, … [Read more...]
High nitrate in hay can kill cows
More than 200 cows in Missouri died last month from nitrate poisoning, according to the University of Missouri Veterinary Medical Diagnostic Laboratory. Unusual weather the last couple years likely set up this problem with nitrogen entering plants as nitrate during wet periods and remaining as raw nitrate because of dry weather. This may result in too much raw nitrate in plants … [Read more...]
Genetic audits help dairies keep pace
Genetic audits can show whether a dairy is keeping pace with national genetic trends and where production is missing its potential due to management bottlenecks. Jim Dickrell shares the experiences of several dairymen who use genetic audits as part of their management metrics. . . . cows may have the genetics to perform at a certain level but aren’t doing so. The problem … [Read more...]
Genetics could reduce bovine respiratory disease
Genetic selection could be a new tool to thwart bovine respiratory disease (BRD) in cattle, according to research at University of Wisconsin-Madison. Focused on the genetic analysis of BRD and lung consolidation in dairy calves. BRD incidence has not changed in the past 20 years, despite producers’ proactive calf management processes. BRD has only short-term effects on … [Read more...]
Opinion – Amazon to fight counterfeiting with brand registry
In a move to avoid counterfeiting Amazon is promoting a brand registry after abruptly cancelling routine merchandise orders from thousands of its long-time suppliers in early March. The cleaner the marketplace, the better the sales integrity and product integrity.” - Ryan Craver, CEO of Amazon’s Commerce Canal Amazon’s business platform operates similar to animal … [Read more...]
When a grooming goes bad
Charlotte Means, DVM, helps us understand how opportunistic bacteria can infect hair follicles after grooming pets. Her review includes good reminders about shampoo use, disinfecting equipment and mitigating risk of post-grooming furunculosis. The condition can occur after bathing at home, at professional groomers and at veterinary clinics. Means also provides good … [Read more...]
Time to focus on heartworm
Spring is six days away. With it the mosquito populations will build as will heartworm disease risks for pets. DVM 360 gathered a selection of articles, tips, tools and resources to help renew heartworm knowledge with team members. Consider these resources as you educate dog and cat owners on the importance of year-round heartworm prevention. Source: DVM 360, March 2, 2019. … [Read more...]
Pet nutrition important conversation starter AVMA survey says
Eighty two percent of veterinarians responding to a recent survey from the American Veterinary Medical Association, said said, “all the time,” in response to the question, “How often do you start conversations with clients about pet nutrition?” It’s a hot topic. When asked if pet owners inquire more about pet food than in the past, 48 percent of the responding veterinarians … [Read more...]
Texas Tech vet school effort reveals challenges
A recent ad we received reveals the critical shortage of veterinarians serving small, rural communities throughout Texas. We’re sharing it to help animal health pros gain knowledge and perspective about the challenges of serving animal owners in rural areas of the United States. Texas employs the second most veterinarians in the U.S., but more than 30 percent are 60 years … [Read more...]
The importance of elevating veterinary technicians
Dan Aja, DVM, sees the important work veterinary technicians do to support delivery of high-quality care for pets, engage clients and help hospitals run smoothly. Meanwhile, the veterinary industry still faces challenges developing a consistent model for veterinary technicians, despite multiyear educational, training, and certification requirements. Aja compares the roles of … [Read more...]
Building trust and compliance
Christine Shupe writes about client trust, compliance and The Opportunity, a tool from Partners for Healthy Pets, to help with animal owner engagement. She reminds us that gaining trust requires effort and follow-through. At the core of any client/professional relationship is trust. As staff works to establish trust, the probability that the client trusts and listen to what … [Read more...]
Comparing meat and poultry cash prices
If your grocery expenses seem to be increasing, a current year compared to last year cash price review may be enlightening. Perhaps packaged goods are hitting your budgets harder than food animal products. Source: Feedstuffs, February 28, 2019. Link. … [Read more...]