A horse’s circumstances can change enough during a year that his vaccination program needs changing. Some instances that call for a review or of a vaccine routine include: Location Increased interaction with other horses Advancing age Source: EQUUS, March 2018. Link. INSIGHTS: Risks can come from other animals that frequent a location. Raccoons, skunks, … [Read more...]
Foreign animal diseases beyond ASF can wreak havoc
While ASF is currently getting all the attention, are other infectious agents could have similar economic effects and cripple the U.S. pork industry and exports, writes Attila Farkas, DVM. She discusses other diseases that have potential to hurt swine production in the U.S. Source: National Hog Farmer, May 28, 2019. Link. In modern day swine production, free trade … [Read more...]
Sponsored Content – Pet Anxiety Awareness Campaign kicks off June 2nd
Kristen Levine began a campaign three years ago to raise awareness about the need to recognize the symptoms of fear, anxiety and stress (FAS) in dogs and cats. She wants to encourage pet parents to speak to their veterinarians about how to get their pets relief. An estimated 50% of dogs and cats suffer from FAS Source: Cision, May 21, 2019. Link. Each week in June one of the … [Read more...]
AAFP releases diabetes educational toolkit
Effective management and treatment of feline diabetes is based on a combination of patient goals, finances, implementation of a treatment plan and the patient’s response. A strong partnership between the veterinarian and the cat caregiver is key to achieve optimal results. To help veterinarians and cat owners better understand and manage diabetic cats, the AAFP has released … [Read more...]
Top 3 most common pet insurance claims from 5 providers
ASPCA Pet Insurance, Embrace, Nationwide, Pets Best and Trupanion shared their top three most common claims of 2018 with Veterinary Economics. For veterinary teams, these lists represent opportunities for discussion and consensus around treatment, products and preparations. Salespersons can use these lists as a backdrop for pre-call planning and product … [Read more...]
Cheat sheet helps when considering new equipment
It’s easy to get caught up financially analyzing an equipment buy for a veterinary hospital. Brendan Howard summarizes guidance from Karen Felstad, DVM, about various rationales for purchases. For salespersons, Felstad’s nine questions to ask before an equipment purchase reads like a pre-call planner for items to discuss or defend. Source: Veterinary Economics, May 17, … [Read more...]
Amazon is primed for growth (includes podcast)
With 100 million Amazon Prime customers globally, the company continues to grow and grow. It has entered market segments we never imagined and now owns 49 percent or more of all online sales. Professor Sunil Gupta and Host Brian Kenny discuss a case study Gupta researched and offer insights into Amazon’s insidious growth. Source: HBR Working Knowledge, May 21, 2019. … [Read more...]
Changes in middle class affect business growth
Animal health pros often examine local population economics. Pavithra Mohan reviews the history of the middle class and how the definition of it and expectations of those in it have changed and will continue to do so.. In 2019, the prevailing feeling among the self-anointed middle class may be a lack of financial security and job stability, but also a narrowing path to upward … [Read more...]
Opinion – Getting work done while dealing with being human, part 2
Last week, we started a series about getting work done. Beyond all the advice, processes and systems is a human element that is challenged by our VUCA (volatility, uncertainty, complexity, ambiguity) world. Any mom or dad can find meeting parenting demands often seems in direct conflict with raising kids. On the other end of too busy is not busy enough. As you’ll see, there are … [Read more...]
Backyard chickens have caused 21-state salmonella outbreaks
Fifty-two people in 21 states have contracted salmonella from backyard poultry according to the CDC. Five patients have been hospitalized and 28 percent of those sickened by these home-based chicks and ducklings are children under age 5. Don’t kiss your chickens! < link > Source: USA Today, May 17, 2019. Link. Epidemiologic and laboratory evidence indicate that contact … [Read more...]
Microbiome; it’s a bug eat bug world
“The microbiome is a collection of different microorganisms that we find in the intestinal tract of animals, and we know these microorganisms are essential to immune development,” says Christopher Chase, DVM. “Understanding how they interact with the gut, and particularly the epithelium of the gut, is really important.” In the last decade, research has shown the epithelial … [Read more...]
5 quota-killing mistakes only experienced salespeople make
Jeff Hoffman gives perspective about seasoned salespersons and offers steps that can help avoid making common errors. He lists these five mistakes he has observed with seasoned reps: They over-qualify They lean too heavily on existing champions They stop learning They haven't networked within their company They ignore the importance of small … [Read more...]
Opinion – Get truly curious about the customer
Customers recognize selective listening and when we aren’t asking the right questions or probing to understand what’s really happening and learning what it means to them personally or professionally, according to David Brock. They’re often looking look for our help but find us unwilling to take the time to understand their markets, their business, their strategies . . . their … [Read more...]
Opinion – FREE, one-day shipping is an oxymoron
Amazon recently announced it will spend $800M to bring free, one-day shipping to Prime members. This is an indictment of our increasing inability to plan past our noses. Distribution companies have been fighting this costly next-day fight for years, often without directly assessing the increased costs to customers who require the service. Failure to plan is simply a plan to … [Read more...]
Lifetime value of clients helps determine marketing spend
What is the most you can spend to acquire a new client for your veterinary practice and still be profitable? If you do not know, you're not alone. I developed a formula that helps determine what you can afford to pay to gain a new client based on its lifetime value of to your practice. Calculate your number to eliminate any marketing efforts that aren't profitable. Source: … [Read more...]
Canine parvovirus spiking again
Recent reports of canine parvovirus (CPV) infections in areas around the country remind us of how prevalent and challenging this virus is in dogs. CPV itself is small and nonenveloped, making it one of the more robust viruses affecting animals. While our industry has been fighting CPV for nearly 50 years, the only way to stop its spread is to vaccinate dogs. Because of its … [Read more...]
Thunder, firecrackers and more loud sounds
Spring storms have been frequent and loud this year in the Midwest. Add graduation celebrations with fireworks and it’s a noise-averse dog’s nightmare. Bonnie Beaver, DVM, shares strategies for managing sound sensitivity in dogs. The information is an excellent reference to share with dog owners frequently. Studies have suggested that nearly 49% of dogs are reported by … [Read more...]
May is National Beef Month
There’s plenty to appreciate when it comes to beef. It’s in the hamburger you cook on your grill, the gelatin that makes up the marshmallow you roast, the gum you chew, the medicines you take, the soap you wash with and in many other products. Beef and its by-products have an immense impact on our society and around the world. Source: Kansas Farm Food Connection. Link. . . . … [Read more...]
Opinion – Getting work done while dealing with being human, part 1
There are myriad recommendations for improving our work productivity. For some, it is just hard to get through the day without dealing with yet another system. So instead of highlighting another way to get it done, I’ll present articles in the coming weeks that include human stuff, such as being overwhelmed, being a working mother, slow times and rapid changes, and a good … [Read more...]
Goats are cute, but they aren’t easy pets
Brian Barth wonders if 2019 will be the year that goats join dogs, cats and parrots in the pantheon of animals that have gone from wild to domesticated. Barbara Jamison, owner of Puget Sound Goat Rescue, shares goat husbandry requirements about this farm animal trying to become a pet. They include: Most importantly, you must adopt at least two. Herd animals are profoundly … [Read more...]
Top 50 pet food companies in the world
This is a compelling look at economic mass in the pet food industry based on 2018 results. The companies listed also have links associated with them. Source: Petfood Industry, May 2019. Link. Also see: Pet market trends, signals from other services, Petfood Industry, May 2019. Link. The increasing use of non-medical pet services extends even to daily dog care needs . . … [Read more...]
Rural infrastructures declining, negatively affecting agriculture (includes video)
Safe, efficient transportation methods are crucial to successful agriculture. Aging of roads, bridges, railroads, waterway technologies and ports challenges how we will move ag products around our country and the world. Natalina Sents investigates the decline in rural infrastructure and what can be done to fix it. Source: Successful Farming, May 6, 2019. Link. The … [Read more...]
Transparent negotiations, a counterintuitive approach
Author Todd Caponi shares how playing your cards face up on your pricing model can result in: Elevated mutual trust right through to the finish line Higher deal values where clients are giving you something for everything they take More predictable deals Source: Sales and Marketing Management, May 12, 2019. Link. Negotiation doesn’t need to be difficult. . . … [Read more...]
Commercial content from AAHA NEWStat
We captured the commercially sponsored content below as featured in AAHA NEWStat for review. Source: AAHA NEWStat. Link. How do you know which pet supplements are safe?, May 1, 2019. Link. Sponsored by Rx Vitamins Survey reveals good opportunity for veterinarians to include feline MCS assessments, May 1, 2019. Link. Sponsored by Kindred BioSciences BabelBark … [Read more...]
Oh, my aching cat
As cats age, arthritis is a likely challenge. One study showed 90 percent of cats over the age of 12 experience some radiographic signs of arthritis. Young cats can also suffer from this condition. Excess weight and obesity add to the problems. Cailin Heinze, VMD, discusses joint supplementation and indicate glucosamine, chondroitin sulfate and omega-3 fatty acids are widely … [Read more...]
Common skin problems in cats
From allergic dermatitis to rodent ulcers, a variety of skin problems can afflict cats. Janice Huntingford, DVM, reviews the most common ones, along with their causes and treatments. Source: Animal Wellness, July 6, 2018. Link. Regardless of cause, allergic dermatitis frequently manifests as “miliary dermatitis,” which is not a specific disease but rather a disease … [Read more...]
Behaviorist tells how to stop cats from scratching furniture
Marilyn Krieger discusses scratching behaviors of cats and how cat owners can train them to scratch in acceptable places. She reminds us that scratching is natural and instinctive to all felines. They scratch because: Scratching objects is one of the ways cats communicate. Scratching is a displacement behavior After napping, there is nothing as fulfilling as a slow … [Read more...]
Expand your social reach with Facebook stories
It seems like Facebook changes every day. At least it gives us the courtesy of telling us the direction in which it’s moving. Its recent focus has been expanding Facebook Stories. How can you make best use of Stories to grow your business? Facebook offers these suggestions: Create ads that leverage speed to keep readers' attention. Stories with sound lead to better … [Read more...]
Senior pet diets warrant serious conversations
While every dog or cat that enters a veterinary or retail facility needs a pet diet, animal health pros may shy away from a discussion of individual pet diet needs. Especially true as pets age, nutritional recommendations are important at all stages of pets’ lives, but they’re critical as pets age. Animal owners are bombarded with marketing messages about pet diets. They need … [Read more...]
3 top posts in April show diversity of interests by AHD users
Cranky cats, clinic access and dairy consolidation were hot topics last month. Take a look, or re-look, at the three posts that were the most read last month. Finicky feline eaters: born or made? Link. Multiple reasons prevent access to veterinary care Link. Consolidation continues as nearly 3,000 U.S. dairy farms closed in 2018. Link. INSIGHTS: We’ll look at what … [Read more...]