It’s easy to criticize, condemn and complain. That leads to finger pointing and often escalates into a volatile situation where everyone loses. Source: Purpose Unlimited: Link. People complain that things need to change. Yet, they could be the change they’d like to see. It’s amazing how many problems can be resolved when we decide to be part of the solution instead of part … [Read more...]
Employee engagement builds resilient teams
Business units are at an increased advantage and more resilient than their peers if employee engagement is strong. And they are at an increased disadvantage and less resilient if employee engagement is weak during a recession. Source: Gallup, May 20, 2020. Link. Clear expectations - during tough times, employees need managers who reset priorities, involve them in … [Read more...]
TODAY! Free webinar: Covid-19 & Companion Animal Setting
Content provided by Virox Animal Health. Thursday, June 18th, 2020 at 2:00 PM EDT Practical measures for protecting your team and your clients when returning to business. This webinar is aimed at veterinarians, animal technicians, office managers, employees and volunteers in clinical or group animal settings. Dr. Jose Ramirez will review the latest … [Read more...]
Tips for being on camera all day
After 90 days of Zoom, many of us are noticing the differences in how others project themselves during video communications. Whether customer backgrounds or eye contact, Greg Swan offers tips on being your best self on camera. Source: GregSwan, March 26, 2020. Link. … [Read more...]
Dr. Ramey on the equine microbiome
When it comes to the equine microbiome, we don’t really know enough about what’s normal to make strong recommendations or have firm conclusions about what to do when things are abnormal. Happily, horses seem to do pretty well on their own, but there’s certainly a lot more to learn. David Ramey, DVM, discusses the nuances of the equine microbiome with researcher Dr. Carolyn … [Read more...]
Dairy topics: Milk fever, dry cows, inbreeding, heat stress, sperm dose
Here are worthwhile topics to discuss with dairy producers during National Dairy Month. Veterinarians and direct-to-dairy representatives often find a third-party article opens the door to discussions beyond normal dialogues and details. The pandemic has taught us the importance of educational communications. Share these in person, on social media or in … [Read more...]
The Bridge Club now engaging pet owners
Expanding their audience to pet owners, The Bridge Club has successfully launched TBC Pets. It is a virtual community where pet owners can gather in a casual conversation to gain insight and guidance directly from veterinary professionals. More than 5,000 pet owners have attended the five virtual events to date. “The feedback has been overwhelming with immediate survey … [Read more...]
7 ways to look better on video calls
Video conferencing calls dominate communications now. Camera technologies vary and may distort your image or coloring. Jennifer Jager shares tips on how to look your best when using video communications. Source: Bottomline Inc., June 1, 2020. Link. … [Read more...]
Cat toys, catnip, cat eyes and moving with a cat
We continue to review articles targeted to animal owners. This helps ensure animal health pros know what various publications are telling animal owners and also to provide solid information to use in communications and social media. This selection of cat articles is worth your review. Source: Cat toys: How to keep them clean, when to throw them out, Catster, March 23, … [Read more...]
Cats need heartworm prevention too
A noticeable number of heartworm infections are found in indoor-only cats. This, along with limited treatment options, makes prevention important for every cat. Brian Calabro, DVM, discusses heartworm disease in cats. Source: DVM 360, June 8, 2020. Link. Cats are not small dogs making it good to review what we know about heartworm disease in cats and to refocus our efforts … [Read more...]
Dogs and hot summer weather
Heat and sunshine can be deleterious to the health of our dogs. The articles collected for this post all refer to taking precautions with dogs during summer. Given the number of new pet adoptions recently, reinforcing this information with pet owners is important. Source: Can Dogs Get Sunburned? PetMD, June 1, 2020. Link. It’s actually very important to put sunscreen on … [Read more...]
Dog life after WFH. Prepare for separation anxiety (video).
Once stay-at-home mandates end, pet owners won't be home as much. Prepare dogs for separation anxiety before it starts. Steve Dale shares concerns about upcoming separation stress. He shares proactive tools and ideas. Source: Good Morning America, May 2, 2020.Link. Also see: Separation anxiety training, The Bark, April 2020. Link. Also see: Pet separation anxiety … [Read more...]
Email marketing: what to do when reopening is on the horizon
Natasa Djukanovic shares perspectives on email messaging in preparation for the next normal stages. Intent, empathy and positivity are all foundational elements of her suggestions. Source: Marketing Profs, May 26, 2020. Link. INSIGHTS: This is good guidance for sales team members and marketers. We all can do a better job of writing a short email even though it takes a … [Read more...]
Remain calm and ______________
It’s the perfect slogan on a tee-shirt. Easy to say. Hard to do. No question there is stress in the animal health industry. And, there’s no question Covid-19 has added to existing stress levels. So, how to the most successful industry professionals handle stress? Travis Bradberry’s 2014 article will give you some insight. Source: Forbes, February 6, 2014. Link. When things … [Read more...]
Moving generational labels aside to focus on perennials
Helping two college kids move into their new apartment last week, I caught myself labeling them as Zs. One expressed disgust at being labeled. After all, she had planned and orchestrated the lease, packing, move and transition beyond admirably. She was correct. She didn’t belong in a bucket with a label. I apologized and acknowledged her initiative and strategic skills. For … [Read more...]
VVCA to clarify virtual care, telemedicine, executive director
Mark Cushing, JD, explains how the Veterinary Virtual Care Association came to be and how it plans to bring clarity, definition and structure to the growing segments telehealth, telemedicine and virtual care. . . . what was a side feature. . . is now an expectation” Source: Todays’ Veterinary Business, June/July 2020. Link. Virtual care is a tool alongside in-person care and … [Read more...]
Intranasal vaccination for dairy, beef calves
One way to reduce the effects of maternal antibody interference is to use intranasal vaccines, writes Jennifer Ryan. Colostrum received by young dairy calves can interfere with injectable vaccines. However, intranasal vaccines tend to work with colostrum. Beef calves are often worked first at branding, a stressful period where cortisol weakens blood cells. Intranasal works here … [Read more...]
March 2020 – Top post review (3 of 3)
March 2020 – the month when the coronavirus feces hit the fan. Animal health pros faced the challenges and worked hard to mitigate risks while learning what changes the next day would bring. Defining essential versus non-essential was necessary to facilitate prevention of coronavirus transfer. Work-from-home mandates literally ground some businesses to a halt, forcing high … [Read more...]
April 2020 – Top post review (2 of 3)
The Animal Health Digest curation model delivers published information in the context of how animal health professionals work and interact with each other, with customers or clients and within their affiliated networks. Our industry spends millions annually supporting media. A portion of this supported content falls into the category of one and done. By physically reviewing … [Read more...]
May 2020 – Top post review (1 of 3)
The end of meteorological spring < link > has yielded to summer. Weather and the coronavirus pandemic have made it a memorable one. Animal health pros have quickly adopted digital communications, learned new methods of balancing home with work and found myriad ways to adapt to pandemic threats, tornadoes and flooding. Our Animal Health Digest weekly readership remains … [Read more...]
Pet separation anxiety likely after pandemic pause
The pandemic WFH pause has some silver linings. For pet-owning families, pets and people became much more attuned to each other’s behaviors and idiosyncrasies. Animal health pros have been proactive in assessing the potential for pet separation anxiety issues as family members return to work and summer activities leaving pets alone at home. Nicole Ellis, CPDT-KA, shares ways … [Read more...]
Raising Gallons video part of dairy month effort (video)
Dairy Management Inc. and state and regional checkoff teams around the country are showcasing dairy’s resilience and community impact during the Covid-19 pandemic in celebration of National Dairy Month. The efforts began on World Milk Day, June 1, with a Raising Gallons video < link > DMI created in partnership with state and regional checkoff organizations. The video … [Read more...]
Here’s the beef. . . well maybe
Darrell Peel, Oklahoma State University ag economist, says beef markets are moving past the worst of the disruptions that caused upheaval recently. Beef markets were thrown into turmoil in March as food service markets, such as restaurants, were sharply curtailed and beef demand suddenly rose in the retail grocery sector. He discusses the supply chain, price fluctuations and … [Read more...]
The 4 parasites horses hate
Sponsored Content from Bimeda U.S.A. Take a look at how modern deworming approaches are preventing the evolution of super parasites and the techniques to employ to keep horses healthy. This special edition covers: The four worst parasites for a horse What’s the future of parasite control? Know the most effective deworming techniques The most effective deworming … [Read more...]
Rabbits, RHDV and what you need to know
The most recent report indicates that RHDV has spread over 1,000 miles in the last six weeks with no end in sight. Since people, insects, birds, and other animals, including pets, can spread the virus to a healthy rabbit, there are many safety precautions rabbit guardians should take to help protect their rabbit, including vaccination. Even if a rabbit is indoors-only, they … [Read more...]
3 keys to post pandemic retailing
Mark Kalaygian shares three factors for pet specialty retailers to consider when devising a strategy for doing business in a post-pandemic environment: Recession realities New weapons for brick and mortar locations Craving contact Source: Pet Business, May 26, 2020. Link. INSIGHTS: Stop, look and listen to Kalaygian’s assertions. Veterinary clinics that have … [Read more...]
What MAP means for veterinary clinics
Minimum advertised pricing is one of the positive outcomes of a more aggressive OTC retail environment. While veterinarians may dislike having to change their focus from cost-based margin, MAP offers a much improved and level playing field at the customer’s pocketbook. Source: Veterinary Advantage, March 2020. Link. In today’s world, vendors need to have their products … [Read more...]
Subscription wellness plans: a long-term answer?
Bob Lester, DVM, shares his experiences and perspectives on subscription wellness plans. Subscription preventive care plans are not discount or loyalty programs. They are not pet insurance. Instead, they are a fundamental way of approaching veterinary practice. They empower clients and the veterinary team with a laser focus on delivering preventive care so that pets can live … [Read more...]
Renewal and recovery after Covid-19 (podcast)
Industry consultants Peter Weinstein, DVM, MBA, and Karen Felstad, DVM, CPA, MS, CVPM, CVA, discuss the tectonic shifts the veterinary profession is going through. They explore what the profession is learning, what habits should remain broken and which replacements should become entrenched in the daily routines of veterinary practices. They cover nine areas : … [Read more...]
Millennials do want to work
Millennials have been tagged as socially responsible and more focused on experiences than acquisition. The Deloitte Global Millennial Survey 2019 takes our understanding of generalized millennial behavior further. Source: The Deloitte Global Millennial Survey 2019, May 20, 2020. Link. This year, we saw a palpable deterioration of optimism and a wide variety of both … [Read more...]