Bridget Brennan’s Forbes article dovetails with discussions from the AVMA 2020 Economic Summit Day 1 theme, Transformation through Collaboration. Richard R. DeLuca, Jr., executive vice president of Merck, and president of Merck Animal Health, emphasized “getting comfortable with being uncomfortable” and “listening to the customers’ experiences.” Brennan said innovating your … [Read more...]
Virox® webinar: Recommended operational changes for veterinary practices
Sponsored Content TODAY, Thursday, 22 Oct, 2:00 p.m. EDT: Register here: LINK. Join Virox® Animal Health for a free webinar featuring a panel of four business operations advisors. They will outline human resources, OSHA safety, infectious disease and management changes for the veterinary practice 2020-2021 during Covid. Source: Virox® Animal Health. Link. Topics will … [Read more...]
The secret to talking about yourself
Jim Anderson, PhD, offers tips for sharing your personal story and how you became successful. While his article is focused on a public address, the context fits virtual interactions, as well. Your personal story often comes up when meeting someone new. Having it organized in Anderson’s three parts will help other’s learn about you without sounding like you’re bragging. . . . … [Read more...]
How to care for senior horses
By age 15, most horses have reached their senior years. They generally live longer than most domestic animals. Their use and lifestyle affects the way they age. A longer lifespan increases the need for enhanced animal health services and screenings as equine patients age to achieve animal health goals. . . “ Source: MWI Animal Health, October 16, 2020. Link. Here are a few of … [Read more...]
The problem with overdiagnosis
David Ramey, DVM, believes that overdiagnosis is a growing problem with horse medicine and it is mentioned more and more frequently in human medicine. Otherwise stated, just because a doctor can make, or try to make a diagnosis, doesn’t mean a diagnosis is always necessary. Review Ramey’s thoughts. Then decide for yourself if, when or how overdiagnosis is a possible customer … [Read more...]
Best dog clippers for professional groomers
Getting pets groomed is often part of holiday planning. For pros, this may mean thinking about updating clippers. The editors at Breeding Business say there is no single best product but several dominate the market for great reasons. They share a look at their top 10. Source: Breeding Business, July 24, 2020. Link. The features that matter most when picking the best dog … [Read more...]
Table Talk to provide information about canine genomic testing in veterinary practice
Complimentary content DNA testing options are continuously being developed for dogs and adoption of the technology is on the rise. Veterinarians can now use genomic testing to screen for common, actionable disorders to anticipate health issues and enable preventative care. Join Lindsey Kock, DVM, and Lauren Thorne of Neogen® for a free RACE CE approved Table Talk: … [Read more...]
Petco launches Vital Care Wellness Plan
"Petco's Vital Care Wellness Plan is the latest offering in our mission to improve the lives of pets and pet parents. With Vital Care we are offering critical, everyday services, from nail trims and teeth brushing to vet care, in a way that has never been done before - all in one accessible destination." - Ron Coughlin, Petco CEO. Source: Rural Marketing News, October 12, … [Read more...]
Leadership is often not pretty
Many consider leadership an art and sometimes that art is imperfect. The market changed and you did not see it coming. That new hire turned out to be all style and little substance. Regardless of the specifics, mistakes happen, and Jason Aten’s article may help you manage them. Source: INC, October 10, 2020. Link. One of the most challenging parts (of leadership) is that you … [Read more...]
Impediments to empowerment
OPINION National Veterinary Technician’s Week was filled with celebrations, acknowledgment and for me, discovery. Participating in two virtual roundtables encompassing virtual care and veterinary technician use, common threads became apparent as I listened: Veterinary teams are taxed and running on fumes Workflow and staffing models are in continual flux, including … [Read more...]
Writing advice for science types and using an editor is important
Scholarly writing has a reputation for obscurity and obfuscation, says Josh Jones, who shares novelist Cormac McCarthy’s editing advice. His straightforward counsel is an invitation for writers of all kinds to remind themselves of the fundamental principles of clear, compelling and communicative prose. Scientific papers also rely heavily on jargon, overly long, … [Read more...]
But I have corn to harvest
Complimentary Content This beef producers’ excuse resonates across the corn belt this time of year when approached by livestock veterinarians wanting to schedule herd work, “. . . but I have corn to harvest!” W. Mark Hilton, DVM, PAS, DABVP, shares his experiences with delayed cattle work and the economics of working cattle ahead of harvest. The best day of the year to own … [Read more...]
Content for dog owners
Animal owners are full of questions. If you don’t believe it, monitor one of The Bridge Club Pets sessions or videos < link >. Our industry supports more than 150 publications targeting animal owners, all of which compete for their eyes and their dollars. The scope of social media has progressed considerably beyond Dr. Google. We share the following information for dog … [Read more...]
Debunking pet food myths and misconceptions
Ryan Yamka, PhD, challenges the World Small Animal Veterinary Association guidelines and pet food recommendations. He calls for an update to fill gaps and provide proper security for those recommending pet foods. This statement motivated posting Yamka’s article, “Based on WSAVA guidelines, a pet food company only needs to provide a complete nutrient analysis for one formula … [Read more...]
Dr. Jen translates dog diarrhea and new puppy musts
Complimentary content Two new YouTube editions of Is this a Thing? are now available. Jenifer Chatfield, DVM, Dipl. ACZM, Dipl. ACVPM, talks about new puppies and dealing with diarrhea in her initiative to help pet owners understand veterinary jargon and be more comfortable communicating with veterinarians. Source: Dr Jen the Vet, YouTube. Link to YouTube channel. … [Read more...]
How to start a fight with a client
Louis Dunn turns customer experience training upside down from what to do to what not to do. She shares phrases staff members use that can kill your client service and make a client feel as if you are trying to make them angry and start a fight: Our policy is . . . We have been really busy . . . Press 1 for…Press 2 for…Press 9 to repeat these choices . . . … [Read more...]
The future of veterinary telemedicine
Complimentary Content Roger Redman, DVM, and president of American Association of Veterinary State Boards shares his perspectives on telemedicine. He believes telemedicine isn’t just a part of the veterinary future, but that it guarantees the profession has one. He discusses VCPR, the expanded use of telemedicine platforms to facilitate access and the potential for dedicated … [Read more...]
Disinfecting or just cleaning? Contact time MATTERS!
Commentary With news media reporting a resurgence of Covid-19 infections this fall, it is time to revisit contact time. Best practices say to remove dirt then disinfect. But if the disinfectant used does not remain wet for the duration of its contact time, we are essentially just cleaning. Considerations in your community Conversations this week with the head nurse of … [Read more...]
Celebrating veterinary technicians, nurses and assistants
Commentary This week our industry acknowledges the efforts of veterinary technician. Since 1993, National Veterinary Technician Week has taken place the third week of October. Its objectives recognize veterinary technicians are critical to the day-to-day function of veterinary practices and play vital roles in preserving animal health and welfare. Often tireless champions … [Read more...]
What you wear while working matters
It’s true how you look affects how you work. Science backs it up. Researchers studying the links to what work clothes people wear, brain activity and productivity have found dressing up for work improves performance. They’re now paying attention to how this applies to Zoom-type meetings. Source: Wall Street Journal, September 20, 2020. Link. “Just putting on [formal] clothes … [Read more...]
Calves: Start them off right
How calves are fed and managed can affect their lifelong health and productivity. The Dairy Herd editors cover four early life areas to help calves now and throughout their lives: Tips to improve colostrum What to provide for calves so they can perform Keep scours down when feeding volumes go up Feeding transition milk; another tool in the toolbox Source: Dairy … [Read more...]
Resiliency trumps size on smaller dairies
Sometimes bigger is not better. That is one conclusion that can be drawn from a recent University of Minnesota study of small- to medium-sized dairies. The study data set combined animal health, production and farm financial data to help dairy farms create more financially sustainable operations. Financial resiliency was defined using the adjusted net farm income ratio. … [Read more...]
SID feeding of indoor cats may improve health
Obesity is the most common nutritional problem affecting cats. In research likely to surprise veterinarians and cat owners*, cats that ate one meal a day were more satisfied, which could result in less food-begging behavior. The study results also suggest cutting back feeding frequency could help reduce the risk of obesity by controlling cats' appetite and potentially making … [Read more...]
The dilemma of pandemic pet pounds
The challenge of obesity in dogs has been exacerbated by the pandemic lockdown. The WFH messages promoted to date involve pets getting more exercise, but Kim Kavin’s Washington Post story indicates many dogs have packed on extra weight. On the other hand, dogs that have lost weight might have a few aches and pains from the increase in activity. Dog owners should work with … [Read more...]
Decoding vaccine titers in companion animal practice
Sara E. Gonzalez, DVM, MS, provides a literature-based review of the limitations and benefits of this type of testing and guidance for interpreting results. In the summary comments she shares: The gold standard laboratory techniques for detecting circulating blood antibody titers against the core canine vaccine antigens and FPV are VN and HI. Core vaccine titer testing … [Read more...]
Catching up with VIP’s Drs. Shawn and Ivan
It is easy to fall behind on things we want to do. Listening to podcasts remains an excellent opportunity to learn from animal health pros who are pushing forward and helping to invent the next generation of animal health. Drs. Shawn Wilkie and Ivan Zakharenkov invite and discuss current and future trends while applying their veterinary and entrepreneurial experiences to the … [Read more...]
Infection control. Back to basics.
Commentary What? Again? Yes, absolutely! The topic of infection control and disinfection products, protocols and methods dominated media and discussions starting in February 2020. Medical and veterinary hospitals hurried to update protocols, train staff and implement checks and balances to reduce the risk of Covid-19 transmission. Through all the confusion, animal health … [Read more...]
7 ways BtoB content can change everything
Guest contributor Brendan Howard educated and entertained dvm360 business section readers for years where he built a loyal following. He now freelances and agreed to share some of his business-to-business (BtoB) content expertise with animal health pros. Here’s a sample. You’ll find the rest of the article at the link. Source: 7 ways BtoB can change everything, October 8, … [Read more...]
Zooming as the norm
With more people than ever working remotely, it feels like we’ve been in more meetings than normal in 2020. The desire to sync up with our teams more often when we are all working from our homes makes sense. Source: Giant Leap Consulting, September 9, 2020. Link. That is, start your meetings by making sure everyone on the call understands the Purpose, the Outcomes, and the … [Read more...]
The conversations continue at The Bridge Club and The Bridge Club Pets
The Bridge Club remains true to its origins to provide virtual opportunities to connect, engage, learn and grow. Now with a professional version and a pet owner version, the coming weeks provide opportunities for animal health pros and pet owners to meet. Click on the link below and then register by clicking on individual conversation topics. Source: The Bridge Club … [Read more...]









