You can meet resistance with resistance, but the winner only gets a loser who remembers it forever. Given that the objective of sales leadership is to obtain wholehearted customers for a given course of action, you need to create a whole new mindset when it comes to managing resistance and answering objections. Source: Vet-Advantage, Livestock Edition, Summer/Fall 2019. … [Read more...]
Context is everything!
If you are part of creating a transaction in any way, this post is for you. David Brock focuses on those with sales in their title, but each of us influences customer choices. He reminds us that each person’s hopes, fears, dreams and challenges are unique to them and the situation they face at a point in time. The magic of great sales people is their ability to connect, to … [Read more...]
How fireflies glow and why (includes video)
Professor Clyde Sorenson is an expert who does research on, and teaches about, the ecology and biology of insects. He and other entomologists have identified 170 or more species of the bioluminescent beetles commonly known as lightning bugs or fireflies. Fireflies produce light in special organs in their abdomens by combining a chemical called luciferin, enzymes called … [Read more...]
Decade-long study highlights the merits of 4-H for personal youth development
Amanda Radke summarizes key takeaways fom a 10-year study conducted by Tufts University evaluating the effectiveness of various youth programs. The study revealed that 4-H youth are: four times more likely to give back to their communities two times more likely to make healthier choices two times more likely to participate in STEM (science, technology, engineering … [Read more...]
Mares and the challenges of heat cycles
David Ramey, DVM offers two articles to address heat in mares. Part 1 describes how the heat cycle works. Part 2 discusses many of the different treatments that people use to try to keep their mare’s heat cycle under control. Folks try to keep mares from coming into heat in any number of ways, some of which work, and many of which don’t . . .but still get used. Source: Help! … [Read more...]
Prepare for chicken emergencies
Persons who own chickens inevitably have chicken emergencies. Unexpected illness or injury is part of raising chickens.. Ana Hotling offers five preparatory steps to help minimize owner panic so that the bird gets the best treatment. Have a hospital pen Designate a quiet space Have a vet’s phone number; one who is ready to help with chickens Keep disposable … [Read more...]
Weaning basics keep calves healthy
Heather Smith Thomas is bringing a series of articles about ranch management basics to help educate those new to the beef industry and dust off the knowledge of long ime cattle producers. These basics are especially important as we seek to gain value from preconditioning programs. She reviews two lower-stress weaning methods: fence-line weaning and nose flaps. There are many … [Read more...]
Black vultures perplex cattlemen, sometimes kill newborn animals
Missouri cattlemen have drawn attention to a little known predatory behavior of black headed buzzards (aka Black Vulture). Even Audubon describes the perplexing behavior in their description of the bird, “. . . May kill and eat young of some birds, sea turtles; sometimes eats newborn young of larger mammals.” < link > The black vultures hang out primarily during calving … [Read more...]
Activity monitors pay on dairy operation
Using neck collar activity monitors to measure individual cows’ activity plus rumination has paid for Hardscrabble Dairy in Wisconsin. Instead of blanket health or reproductive protocols for all cows, producers can treat and breed each cow at the best time for it. Dairies can find considerable savings in health costs and labor with payback in less than 24 months. Source: … [Read more...]
CRISPR may add more humaneness to the livestock industry
Alison Van Eenennaam’s research may revolutionize how we select for preferable traits of livestock. The University of California – Davis animal scientist is using the gene editing process known as CRISPR < link > for a series of experiments, including helping cows deliver more male offspring. She sees her research as making changes in animals faster than producers can. … [Read more...]
Dogs benefit from a balanced microbiome
Audrey Cook, DVM, reviews the importance of a dog’s gut microbiome and the consequences when it becomes imbalanced or altered. This is good information for social media posts, newsletters and websites. Source: The BARK, July 2019. Link. Dysbiosis occurs when a healthy microbiome becomes disrupted. . . . disruptors include many medications, particularly antibiotics; … [Read more...]
Beyond fireworks, be aware of noises that scare dogs
When fear and discomfort go unchecked, they can turn into trauma. Thunderstorms, travel, vet visits and even the banging of garbage trucks elicit nervousness, trembling and cowering from dogs who are noise sensitive. We list two resources for addressing noise sensitivity. Source: Veterinary Medicine, June 29, 2019. Link. Barbara Sherman, MS, PhD, DVM, DACVB, DACAW recently … [Read more...]
Spay and neuter everything . . . brings health risk to some dogs
In spite of a growing body of research, shelters remain steadfast in the “spay and neuter everything” mantra. Sarah Zhang has summarized information that suggests, to DVMs, that when done in some large breeds when they are young, spaying and neutering are linked to obesity and potential cancers later in life. . . . when to spay or neuter should be a case-by-case decision, even … [Read more...]
People will eat anything (almost) at work
Sales reps have understood for decades what Susan Albers-Bowling, Ph.D., calls mindless eating. “Once you eat unhealthy food in an environment, it can become routine,” says Luke Ayers, PhD. So the donuts, bagels, pizza, cookies and cupcakes just keep coming. We are motivated to try things that are free because it’s low risk. We also feel like we’re getting a deal.” Susan … [Read more...]
Infection control: watch those hands!
Jennifer R. Henderson provides us with simple, vivid reminders of the importance of hand sanitation in Never Touch These Parts of Your Body. In the few minutes it took to read this, I did three of the things she cautions against. Add a critter or four and the considerations expand exponentially. Too basic? Monitor yourself for five minutes! Source: Healthgradepro.com, March … [Read more...]
AVMA offers bee information to DVMs
Beekeepers have faced many challenges with disease pressure, habitat loss, and colony collapse. Veterinarians are needed to assist beekeepers with hive management, as well as disease identification, prevention, and treatment. The AVMA has provided information about the specifics < link > in the VFD and how it applies to veterinarians. The AVMA was involved in providing … [Read more...]
What’s in the (pet food) bag?
Kristi Reimer Fender’s shares challenges veterinary teams face when advising clients on pet food for their pets. Her article focuses on clearing up a storm of pet food myths, misconceptions, guiding clients and how food is integrated as part of the human-animal bond. Kudos to the DVM team for assembling this valuable collection of resources. Here’s what it comes down to: A … [Read more...]
Intellectually curious
If you want to develop your business acumen (link), your situational knowledge and your ability to create value for your clients and your dream clients, you need to become intellectually curious. Source: The Sales Blog, July 17, 2019. Link. At some point, I realized that creating greater value for my clients meant learning more about their business. I started to ask a … [Read more...]
Putting an old friend down . . .
It was time. My old, trusted friend had suffered enough. Cut, bruised and now broken, a veteran of hundreds of trips, my trusty, go-to travel suitcase was beyond repair. That old black travel bag was at least 10 years old; a $60 spend for which real value was received. For many of us, we face a time when a zipper repair costs more than a new bag or a broken handle is not … [Read more...]
Go outside! not just a Mom’s dictate
“Okay, it is time for you to go outside and play,” might be a way for moms to get a break from child rearing during summer. She’s right. Researchers have studied outdoor time and found the benefits of spending two to three hours per week in nature were similar to the benefits of getting two to three hours of physical exercise a week. Nature enhances health by reducing people’s … [Read more...]
Perdue discusses chicken welfare and comfort in 2019 Animal Care Report
The recently released 2019 Animal Care Report from Perdue is a testament to the challenges faced to keep animals healthy and comfortable while changing production practices. We continue to study and better understand how to provide what chickens want as well as what they need. This year we learned a lot about how enrichments encourage activity, began measuring chicken comfort … [Read more...]
Preconditioning STILL pays
Too many cow-calf producers still ignore the benefits of preconditioning. For as long as I can remember discussing cattle production health topics, pre-conditioning has been near the top of the list of economic factors. As animal health pros, we believe we’ve told the benefits to producers dozens of times. But, as with vaccination compliance, preconditioning is still not … [Read more...]
Assessing fat in colostrum
Kudos to the lab researchers who are digging into all the benefits of colostrum instead of just valuing colostrum by the level of colostral immunoglobulins. By studying herd data and a small test group they have concluded that fat, not protein, represents the primary energy source the cow packages into colostrum for the calf. The term fat broadly encompasses related compounds … [Read more...]
Beef-on-dairy production rapidly evolving
The advancements in genomics and sexed semen is making significant changes in how dairy producers manage cows. There is still a need for milk cows to have calves but not all calves need to be returned to the milking herd. By breeding the lower quality milk cows to beef bulls, dairy producers are building potential to impact the beef industry in a big way. <the author> … [Read more...]
Is an African swine fever vaccine getting closer to completion?
With African swine fever (ASF) virus moving across the globe, the race is on to be the first to develop a vaccine against the economically devastating disease. The Pig Site spoke to Dr. Linda Dixon, head of the African swine fever (ASF) group at The Pirbright Institute, about their current research and development efforts for an ASF vaccine. The Pirbright research focuses … [Read more...]
Acronym helps educate horse owners about colic
R.E.A.C.T. is the hallmark of a marketing effort to reduce the instance of critical colic cases in horses. Sarah Freeman, BVetMed, PhD, DECVS, FHEA, FRCVS, collaborated with the British Horse Society. She presented her work, the campaign and various educational materials at the West Indies Veterinary Conference. The acronym represents these indicators: R estless or … [Read more...]
When cats get fat
We’re highlighting one abstract from a recent JAVMA. Veterinary teams will find the information valuable in developing visit and retention activities for feline patients and their owners. Investigation of relationships between body weight and age among domestic cats stratified by breed and sex. Link A low frequency of repeated BW measurements suggested a low frequency … [Read more...]
New discovery in Toxoplasma gondii research will save cat lives
Ed Yong provides a positive update on research findings that may save the use of cats in research laboratories. Of the many parasites known to control the mind of their host, none is more famous than Toxoplasma gondii—the single-celled organism known colloquially as Toxo. It can survive in a variety of animals, but it only reproduces sexually in cats. If it gets into mice or … [Read more...]
Diagnosing skin lesions: an image gallery
Fans of the various veterinary TV programs recognize how frequently clients visit clinics with pet that has an unknown skin thingy. Alexander Werner Resnick, VMD, DACVD, gives animal health pros a resource of an image gallery of primary skin lesions to help understand basic lesions and their patterns of presentation. Primary lesions result directly from the disease process; … [Read more...]
Socializing dogs is an important responsibility
A recent trip to a big box pet retailer with our Morkie underscores Brianna Alex’s message about canine socialization. It is a critical component of training our pets. I’m not sure Alex’s five tips covers an excited, barking dog in the toy aisle, but she offers counsel every pet owner should receive. Her tips include: Take the dog for walks Expose the dog to different … [Read more...]