This topic parallels our editorial - Toot your own horn. A growing number of veterinary practices and independent dealers or retailers are using practice or business managers to monitor the delivery of services and their residual profits. Discussing discounting behaviors is challenging. Tanja Mimica, of ConsultMates, believes there are four key things that make discounting … [Read more...]
Editorial – Toot your own horn
Every day in a large percentage of veterinary practices, product is “given away.” Depending on the practice, most of these products are not recorded as a “sale at no charge.” This behavior contributes significantly to inventory shrinkage. As important, the value of the free goods is not realized by the client or by hospital staff. Additionally, hospital owners give away … [Read more...]
The Amazon effect is changing logistics
Amazon continues to be the most disruptive element in supply chain management since UPS expanded its common-carrier package delivery system to cover nearly all geographic points of delivery. The term logistics is used in this article. This is correct for some of the services discussed. However, the direction of the article is about fulfillment, which includes supply chain … [Read more...]
Music at work makes a difference
Little research has been done about how music played in retail and office settings affects employees. So, a group of Cornell PhDs recruited 188 undergrads to participate in a voluntary contribution mechanism experiment. It measures and manipulates cooperative behavior among research subjects. One third of the group listened to “happy” music, another third listened to “unhappy” … [Read more...]
Introversion, the veterinary edition
Dean Scott, DVM, discusses the challenges of introversion versus extroversion from the veterinarians’ perspective. Introverts are naturally quiet and internalized; behaviors that extroverts may interpret as signs of aloofness or arrogance. Introvert’s interactions with people are draining. They also exert a lot of energy pretending to be an extrovert. I read once that if the … [Read more...]
Apply customer service principles to your vet business
Glenn Muske, North Dakota State University, looks at a veterinary businesses as a combination of retail store and service center. He suggests that emphasizing customer shopping assistance and customer service outside the exam room is worthwhile. Source: Beef Vet, Fall 2016, page 14. Muske tells people that helping a customer who walks in the door is tough without asking the … [Read more...]
Inventory availability critical to distributor relationships
Eric Jensen shares his thoughts on how customers value distribution based on a survey of wholesale distributors. The results place inventory availability nearly as important as relationships. Technical support ranked third, while delivery time and price ranked fourth and fifth, respectively. Source: Industrial Distribution, August 12, 2016. If you are a distributor, while … [Read more...]
Scheduling secrets for veterinary receptionists
Wendy Myers shares tips about getting control of hospital scheduling. Effective scheduling techniques improve patient care, hospital revenue and client satisfaction. Reclaiming control of your appointments will also boost employee morale, she says. Source: Veterinary Practice News, July 12, 2016. Get your practice's schedule under control with these tips: Ask questions … [Read more...]
When veterinary clients spend the most—and the least
Dr. Ross Knippenberg, assistant director of economics with the American Veterinary Medical Association, and the association's economics intern Sean Barker have completed a deep dive into seasonality and client spending in veterinary clinics. They confirm that business is slowest in the winter. Their analysis quantifies this effect and shows what the national average looks … [Read more...]
A nudge can change behavior
Can a small, simple adjustment, or nudge, change our behavior for the better? Richard Thaler, a University of Chicago professor who studies behavioral economics and finance, in addition to decision-making psychology believes it can. He’s even written a book titled, Nudge. Source: TED Radio Hour, June 24, 2016, first segment. If you want to encourage people to do something, … [Read more...]
Self-disclosure, leadership and trust
John C. Maxwell said, “A leader is one who knows the way, goes the way and shows the way.” Every animal health professional is a leader when it comes to communicating with an animal owner, client, customer or staff member. Jesse Lyn Stoner provides some perspective on self-disclosure. Source: AVMA SmartBrief, May 31, 2016. Self-disclosure is an important leadership trait … [Read more...]
Front desk persons anchor the customer experiences
Whether in a veterinary hospital, retail store or dealer, the persons at the front desk set the tone for each visit. Their skills in customer acknowledgement and directing traffic make or break visits. Katherine Dobbs, RVT, CVPM, PHR, provides a unique perspective for all animal health professionals to consider. Source: Veterinary Practice News, May 31, 2016. Front desk … [Read more...]
Seven listening styles and how to approach them
The White Rabbit from Lewis Carrol’s, Alice in Wonderland, said, “The hurrier I go the behinder I get.” In many cases this quote describes the listening skills of animal health professionals who are quick to move without really hearing how a customer responds. Take time to pay attention to your communication process, and listen to your listener before you speak. Source: Ag … [Read more...]
Position yourself for success
The internal messages you send yourself regarding your role in the hospital, the distribution company or the manufacturer largely determine your success with your clients, your practices or your customers and therefore within your respective organization. Consistent high performers in the veterinary industry have a very clear image of their role in every interaction. Source: … [Read more...]
Giving it away doesn’t work
“Giving discounts on the fly can backfire,” asserts Andy Roark, DVM. “Time and time again, it’s a habit that gets DVMs into trouble. Worse, it’s a practice that’s strangling struggling vet practices and damaging our profession as a whole.” Source: Dr. Andy Roark, May 21, 2016. Most vets understand that giving away products or services means the clinic makes less money. … [Read more...]
Improve Compliance Messaging
For more years than I can count, compliance has ranked as one of the top challenges facing the veterinary industry. When I saw this article on resiliency I thought it could easily be retitled, “Five Ways to improve your Compliance Messaging.” But, this only applies if everyone from the front desk, to the technicians, to the practice managers, to the DVMs, to the owners, to the … [Read more...]
People prefer human interactions in customer service
It is not easy to reach someone in person when seeking customer service. According to Accenture Strategy’s latest Global Consumer Pulse Research, U.S. consumers say it is becoming harder to do so, even as companies work to be more accessible. Source: CRM.com, May 2016. As organizations invest in digital technologies and channels to support customer service, they have … [Read more...]