HBR’s summary led me to review this article first in the human context and again thinking about animal health vaccination experiences. By thinking of the vaccine as a consumer product, vaccination as a service, and a high NPS (net promoter score) as a goal, we can better design the end-to-end vaccination process and bring this pandemic to a close as quickly as … [Read more...]
Covid vaccines: fact versus fiction
University of Kentucky’s Vince Venditto, PhD, is busting myths about vaccines to help inform your decision to get vaccinated. I would personally get any of the approved vaccines, absolutely. I will also wait for my turn to ensure that those at highest risk can get vaccinated first. . .” - Vince Venditto, PhD, assistant professor in the University of Kentucky College of … [Read more...]
We’re underselling the Covid-19 vaccine
David Leonhardt explains why the vaccine news is better than you may think. He parallels the growing vaccine reluctance with the near mass confusion on mask-wearing. He admonishes the experts who don’t seem to trust the public to hear the full truth. . . . We should be greeting < the vaccines > with the same enthusiasm that greeted the polio vaccine.” - Paul Offit, … [Read more...]
SARS-CoV-2 virus drift and shift raises concerns
For animal health pros born before 1990, antigenic drift and antigenic shift are not mere terms. Rather, they have been part of life experiences. Canine coronavirus, bovine viral diarrhea and equine herpes virus are among viruses our industry has chased with vaccines and vaccine updates. Rapid advancements in genotyping and mass spectrum technologies have been helpful as we … [Read more...]
Vaccination in this pandemic time and before
Commentary Throughout this last year, we have seen more information on vaccines than ever. A plethora of it continues to be spewed on vaccine development, virus science and immunity. Much of it lacks the basic context for why vaccines work and why they are critical to disease management and population safety. Jenifer Chatfield, DVM, DACZM, DACVPM, wrote a revealing … [Read more...]
Covid found in western lowland gorillas at San Diego Safari Park
“The discovery of Covid-19 infections in gorillas is not at all surprising,” says Scott Weese, DVM. “We have assumed gorillas (and other non-human primates) that are relatively closely related to humans would be very susceptible to the SARS-CoV-2 virus, just like we are.” Sources all point the transfer to an asymptomatic staff member who had been following safety … [Read more...]
Building rapport with cats; the eyes have it
The human animal bond continues to generate more questions and research. A recent study, “The role of cat eye narrowing movements in cat-human communication,” < link > has shown for the first time that it is possible to build rapport with a cat by using an eye narrowing technique with them. Source: PHYS.ORG, October 7, 2020. Link. This study is the first to … [Read more...]
Burial records reveal most popular pet names
Analysis of 115 years of pet burial records reveals the changing trends in how Americans name and relate to their best friends. Princess is the most popular overall pet name in the U.S. and is in the top-10 most popular dog names since the 1960s, but has never been the number 1 name in any single decade. Tiger is the most popular cat’s name of the last 115 years. Max was the … [Read more...]
The Bridge Club announces new platform, new format
Complimentary Commercial Content For some, the absence of traditional conventions creates a void in keeping up with industry colleagues, customers and meeting new persons in new roles. The Bridge Club’s networking event has been developed to virtually fill the gap that you would experience at a conference. To kick off the event, three influential organizations will … [Read more...]
Rationales for a dry January (includes videos)
Dry January began in 2012 as an initiative by Alcohol Change UK, a British charity, to ditch the hangover, reduce the waistline and save some serious money by giving up alcohol for 31 days. Dry January is a useful tool in determining to what extent we have become dependent on alcohol during the COVID-19 pandemic," Sharon Wilsnack, PhD. Source: Today, January 7, 2021. Link. … [Read more...]
What B2B buyers rely on to make purchase decisions
Whether buyer or seller, David Dodd offers perspectives on decision making in a series he started in September 2020 < link >. “The pace of change in some aspects of B2B marketing has been so rapid over the past fifteen years that it’s far too easy to lose sight of the fact that many of the core principles of marketing and buyer behavior have changed very little. The tools … [Read more...]
The fallacy of more education
Far too often we believe that more education will solve every problem. It will not. If it did, we would have achieved 100 percent compliance years ago and this entire column would be unnecessary. Source: Vet-Advantage, December 2020. Link. When you mention vaccines or preventatives, your customer will begin to formulate an attitude about that subject. The attitude they adopt … [Read more...]
Word of mouth still important despite AT&T TV ad
For as long as I can remember, animal owners have chosen friends or family members as the first persons they contact when they have a question about their animals, because of trust. These interactions encompass unintentional word of mouth. A current TV ad from AT&T ends with likely sarcasm with the statement, “Word of Mouth advertising. . . it’s what they did before … [Read more...]
AVMA seeking comments on educational criteria for technicians
The AVMA Committee on Veterinary Technician Education and Activities is considering changes to three educational standards and accepting public comment on the proposed edits through March 1, 2021. Changes to the following standards are under consideration: Standard 1 - Institutional Accreditation Standard 2 – Finances Standard 3 - Organization and … [Read more...]
7 important things to know about rabbits
We’ve learned new pet owners often need basic husbandry guidance to understand pet needs. Eve Cohen, DVM, shares rabbit information important for those owning or considering acquiring a rabbit: Rabbits are social animals Rabbit’s life expectancy Rabbits are prey animals Housing: outdoors vs. indoors Safe flooring Rabbit nutrition Bunnies aren’t … [Read more...]
What eating in front of the TV does to your body
Eating in front of the TV is a great idea if you’re looking for a way to eat copious amounts of food without ever hearing the ‘I’ve had enough’ signal from your body.” - Lori Hammond, hypnotist Source: MEL, January 8, 2020. Link. Shows these days tend to be more suspenseful than ever. “Television today is riddled with faster-than-life scene changes,” says psychologist Glenn … [Read more...]
Drs. Weese and Anderson continue review of Covid-19 in animals: Plus, the new variant
In a recent post < link > we shared the first six blog posts in a series from Scott Weese, DVM, and Maureen Anderson, DVM. Since then, their review of Covid-19 in animals by family has continued. They also address the new variant SARS-CoV-2 B.1.1.7. Source: WormsandGerms Blog. COVID-19 in Animals Review. Part 7: Cattle, November 10, 2020. Link. SARS-CoV-2 in … [Read more...]
Updated OVMA guidance document: Covid-19 and veterinary clinics
Here is the latest version of the OVMA’s document, “A guide to mitigating the risk of infection in veterinary practices during the COVID-19 pandemic” Source: , January 4, 2021. Link. January 2021 Practice Guide to Mitigating the Risk of Infection During the COVID-19 Pandemic … [Read more...]
Dairy farming; being cruel to animals is a perception and sometimes a reality
Multiple animal activists groups have argued for years that dairy farming is no less than animal cruelty. Despite their actions being denounced by dairy owners, industry groups and the American Association of Bovine Practitioners, activists are making headway. Market forces and the coronavirus pandemic are helping their cause, too. Scientists are working to show ways the … [Read more...]
Backyard wildlife; Beware the January thaw
Commentary In some parts of the U.S., we usually have three or more days where winter temperatures moderate and we thaw out. At the same time, daylight hours are increasing. This period begins the breeding season for some wildlife species. Skunks, raccoon, foxes, bobcats and coyotes start looking for mates and food, and they’re driven by hormones and hunger. Breeding … [Read more...]
Shepherding off the coast of Maine remains unchanged for eons
Interested animal health pros will find this photo-filled story interesting, if not memorable. Experience how the Wakeman family works to maintain the traditions of island shepherding, which have been unchanged for centuries. Source: New York Times, December 31, 2020. Link. Historical evidence suggests that sheep have been raised on Big Nash Island for more than 300 years. … [Read more...]
Talkatoo’s 7-day trial offer gaining popularity
Sponsored Commercial Content Voice-to-text has gotten easier for animal health pros whose previous experiences with off-the-shelf software fell short of expectations. Talkatoo has upped the game in voice-to-text technology. A free 7-day trial lets prospective users experience how well the program captures even veterinary medicine terms. Source: Talkatoo. Link. Try it … [Read more...]
The remarkable life of Tommy Raskin
We’ve shared innumerable items about how important it is to maintain mental health, address issues surrounding it and to do what we can to prevent suicide. Whether for you, a coworker or a customer, when in doubt, ACT. None of us wants to help write a tribute such as this one that Maryland Congressman Jamie Raskin and Sarah Bloom Raskin shared about their son, Tommy, last … [Read more...]
Sleep loss hijacks brain’s activity during learning
New research suggests disrupted sleep may lead to more problems than the occasional all-nighter. Source: Science Daily, November 11, 2020. Link. Research summary: Sleep is crucial for consolidating our memories, and sleep deprivation has long been known to interfere with learning and memory. Now a new study shows that getting only half a night's sleep - as many medical … [Read more...]
Disagreement doesn’t have to be divisive
Rather than engaging in potentially difficult or uncomfortable conversations, many of us try to avoid them altogether. But there may be a more effective approach. . . “ Source: Harvard Business Review, November 16, 2020. Link. When someone has a sharply different point of view than your own, the natural tendency is to either avoid a conversation with that person or to try to … [Read more...]
What to do when your boss favors a colleague over you
Today, the leading reason people quit their companies is feeling a lack of appreciation. A recent study showed more than half of executives admit to having a favorite when deciding on internal promotions. Once you catch your breath from being kicked in the gut, the authors share four strategies to protect your career and sustain your motivation to succeed: Test your … [Read more...]
Resilience needed for ongoing success
For many of us, and in most businesses, change is constant. Whether a business is adapting for relevance, roles are expanding for progress or departments are realigning for efficiencies, something new is at the heart of the change initiatives. And, never has this been truer for all of us in a global pandemic. Source: Turknett Leadership Group, December 17, 2020. Link. … [Read more...]
For aspiring animal scientists, it all starts in AnSci 101
Lots of opportunities for animal health pros to get involved. Many animal health professionals take an Introduction to Animal Sciences course early in their coursework. When the conditions are right, an introductory course can serve as a springboard where students find additional opportunities and formalize their interest in the subject. Conversely, an ineffective intro course … [Read more...]
Q-4-2020 Veterinary Innovation Podcasts now available
Here is the latest list of podcasts since our October 6, 2020 post. < link >. Shawn Wilkie and Ivan Zakharenkov, DVM, continue to provide animal health pros access to discussions with animal health innovators. Listening to podcasts is an excellent way to learn from progressive animal health who are inventing the next iterations of animal health. Wilkie and Zakharenkov … [Read more...]
Beef on the TV for the holidays
Checkoff-funded “Beef. It’s What’s for Dinner” is running its famous holiday Drool Log as a TV commercial series during the Hallmark Channel’s Countdown to Christmas. Several commercial versions will air more than 50 times ending at New Year's. The campaign is funded with joint monies from national and state checkoff programs and fulfills members’ requests for better consumer … [Read more...]










