There are salespeople who seem programmed to think if they can overcome, handle or minimize a customer’s negative points of view, the customer will drop their resistance and the salesperson’s goals will be achieved. In other words, the belief seems to be, “If I prove my point, you will you drop yours.” Source: Vet-Advantage Magazine, October 2019. Link. Start by thinking of … [Read more...]
Avoid these 7 social selling mistakes
Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional … [Read more...]
Should influencers tell audiences they’re getting paid?
How times change! The whole point of influencer market has traditionally been based on the perceived neutrality of influencers. However, new research suggests that the likelihood of viewing a brand positively following an influencer’s recommendation was roughly the same whether or not a relationship between the brand and the influencer had been disclosed. Source: HBR Ascend, … [Read more...]
The internet turns 50
Matt Novak tells the story of the birth of the Arpanet, the precursor to today’s internet. He shares his text discussion with Bradley Fidler, a historian of computing at the Stevens Institute in New Jersey. Fidler told Novak about why the birth certificate is important and how it fits into the grand scheme of better understanding of networking history. Source: Gizmodo, … [Read more...]
5 trick interview questions, be prepared
Experienced recruiters use questions like the ones below to trick you into divulging details you hadn’t planned on sharing during interviews. Prepare to answer these five questions in the context of what the employer is seeking to learn during the interview: Tell me about yourself. Translation: Why are you a good fit? What do you know about us? Translation: Are you … [Read more...]
Blue jackets descend on Indy
Nearly 70,000 FFA members, advisers and supporters will attend the 92nd National FFA Convention & Expo October 31 through November 2 in Indianapolis. FFA members will celebrate their accomplishments and find inspiration for their next steps. In addition to coverage on the FFA convention website < link >, RFD-TV will be providing coverage on RFD-TV, on Country Club, … [Read more...]
5 animal health topics beyond African swine fever to think about
Behind the scenes, animal health officials are working on behalf of producers and the livestock industry, writes JoAnn Alumbaugh. She shares five topics of interest discussed during a recent meeting of the National Assembly of State Animal Health Officials in conjunction with the 2019 U.S. Animal Health Association (USAHA) annual meeting: Flurry of activity on antibiotic … [Read more...]
Rodeo, a tough sport with rich heritage
Rodeo has been around as long and demands as much or more from its athletes than do urban sports, writes Jonathon Reed. He shares the history, development and challenges of rodeo as a competitive sport. . . . young competitors learn their skills on the farm or ranch, as part of everyday chores or seasonal cattle work. Horsemanship and general equine knowledge get worked in … [Read more...]
Advancements saving damaged corneas in pets and horses
Veterinary ophthalmologists at Cummings Veterinary Medical Center < link >have started using corneal crosslinking to help spare animals’ eyes or avoid surgery. Corneal crosslinking was developed to treat a condition called keratoconus in people which animals don’t get. Veterinary ophthalmologists have found the crosslinking approach valuable in treating dogs and horses … [Read more...]
Q&A with Alexandra Horowitz
Best-selling author, researcher and professor Alexandra Horowitz sees a lot of contradiction in how we live with dogs. She talks with Claudia Kawczynska following the publishing of her third book, Our Dogs, Ourselves < link >. Source: Bark, October 2019. Link. Humans who accompany dogs have never been my focus, but . . . I’ve studied whether our anthropomorphisms are … [Read more...]
5 important feline emergency procedures
Justine Lee, DVM, DACVECC, DABT says there are five important feline procedures that every veterinarian should learn to perform. Practice is needed to build confidence says Lee. She explains why these procedures are critical and offers tips for improving skills: Gaining venous access Thoracentesis and abdominocentesis FAST and TFAST ultrasound Placing a … [Read more...]
25-pound cat takes over internet (video)
Videos of Cinderblock, an 8-year-old gray domestic shorthair, has captured the attention of social media users. A Facebook video of Cinderblock meowing while lazily using a treadmill has been seen more than 2.2 million times. The cat was relinquished by its owner to Britta Kiffney, DVM, at Northshore Veterinary Hospital in Bellingham, Washington < link > who posted the … [Read more...]
CVPM focuses on client experience, retention to compete (video)
Dana Short, MS, CVPM, discusses how focusing on the client experience works in the practice she manages. For some practices, geographic practice saturation is a relevant situation and a limiting factor to practice growth. Customer experience management is a strategy this practice deploys to retain clients and their pets. Source: VHMA Practice Tips, October 2019. … [Read more...]
We need less I and more WE
We have become fascinated with strong individuals: ninjas, rock stars and 30 under 30s. We hail unicorns and disruptors, and we mock those on the decline as dinosaurs or people who couldn’t see the writing on the wall. Celebrating individual achievements is fine, but not if we forget about the importance of community. Source: The Message, October 10, 2019. Link. Care more … [Read more...]
Enjoy a safe Halloween (video)
Halloween safety tips for children abound. However, adults who gather some spooky fun also need to take care. The folks at USA Today developed a video aimed at keeping adults safe during ghoulish festivities. Source: USA Today, October 2, 2019. Link. INSIGHTS: Be careful when out and about! Careless, excited kids, parents and pets sometimes forget to stop, look and … [Read more...]
Marketing? Why bother?
Being a really good veterinarian isn’t always enough in today’s competitive market. To grow your business, it’s important to get your story in front of new customers. Learn the difference between marketing and branding and how to get started. Source: Vet Practice, October 2, 2019. Link. At its core, marketing boils down to identifying your practice’s ideal customers and … [Read more...]
CWD, a lingering threat
Deer harvest season is underway across the country. Various methods of surveying deer health get implemented depending on state regulations and previous disease evidence. John Maday’s article updates our post, Group calls for national CWD strategy, July 30, 2019. Link. Source: Drovers, October 2019. Link. Science-based and enforced regulation of captive cervid facilities is … [Read more...]
Mastitis in the mist, parasites in the drizzle. Rethink garden hose use
Though dairy related, the details presented about aerosolization and droplet-mediated transmission of bacteria applies to all animal health environments. Consider how various cleaning methods might literally cause a germ tsunami in various these settings. In addition to mastitis-causing pathogens, there are many bacteria, viruses, and parasites found in manure. If aerosolized, … [Read more...]
A problem‐based approach to equine red eye
The Wiley Network < link > recently announced the publication of an online virtual issue of EVE that focuses on equine ophthalmology. It includes relevant ophthalmology articles that have been published in EVE over the past 10 years. It is key for the veterinary clinician to follow a logical approach to equine ophthalmic cases. Source: Equine Veterinary Education (EVE), … [Read more...]
5 ways to handle the 5 main causes of seizures in dogs
Marcelle Chastain offers some coaching for pet owners when should their dogs experience seizures: Stay calm and do not panic Make a space by moving furniture, etc. that might injure the dog Remove other pets from the area Do not try to force it to open its mouth Call a veterinarian Source: Inside Pet’s World, October 4, 2019. Link. Detecting the root cause … [Read more...]
More vaccine options create more confusion
As we learn more about diseases, vaccine technology continues to evolve. Subunit vaccines, recombinant vectored vaccines and DNA vaccines are examples of new DIVA (differentiating infected from vaccinated animals) vaccines. JoAnna Pendergrass, DVM, shares an update on vaccinology from a presentation by Laurel Gershwin, DVM, PhD, DACVM. Gershwin covered the following topics: … [Read more...]
What to do when Fido gets high
Fido is finding the gummies and he likes them. So far this year, the ASPCA Animal Poison Control Center has observed a 765 percent rise in calls about animals ingesting marijuana than for the same time last year. The Pet Poison Helpline reports a 448 percent increase in calls over the past six years. Veterinary and animal health professionals share what to do when dogs eat … [Read more...]
“Just Do It,” the cure for what really ails you
You’re not lazy. You’re not bored. You’re not unmotivated. What you are, what all of us are, is afraid, writes Niklas Göke. He describes Nike’s marketing slogan, “Just Do It,” as a tactic to refuse letting everyday hurdles get to you, while relentlessly focusing on the next, smallest action you can control. “Just Do It” isn’t an elegant solution, writes Göke. It’s not … [Read more...]
Problems don’t exist in the present
Problems are not real, they are simply projections of your mind, writes Brian Penne. Problems are grounded in time, past or future. Challenges are different and are grounded in the present moment. These you can act upon. Life is now. Think about it. Is it ever not now? Is it ever not the present moment? - Brian Pennie Source: The Startup, February 28, 2019. Link. Nothing ever … [Read more...]
What if…?
What if I fail? Oh, but my darling, what if you fly?” These two brief sentences speak to both the fear that paralyzes so many of us, as well as the unlimited potential should we allow ourselves to imagine. Source: Forbes.com, October 15, 2019. Link You can’t successfully go after what you want until you can clearly articulate what that is. Challenge yourself to dig deep … [Read more...]
Women at work podcast series
Amy Bernstein, Amy Gallo and Nicole Torres are into season 4 of the Women at Work podcast series featuring conversations about the workplace, and women’s place in it. The list of topics from previous seasons is impressive. Transcripts are also available. Source: Women at Work, HBR. Link. INSIGHTS: Topics such as competing, being a working parent, issues with eldercare, … [Read more...]
Veterinary euthanasia: the last act of love
Mike Paul, DVM, has always viewed euthanasia as one of the greatest responsibilities entrusted to veterinary professionals and a gift some veterinarians take for granted. He shares his experiences and perspective about euthanasia and leading the decision process, accounting for all involved. Source: DVM 360, August 20, 2019. Link. For veterinarians, humane euthanasia is a … [Read more...]
USP 800 deadline looms (videos)
USP <800> was created to help protect workers, patients and others in veterinary environments. It was published February 1, 2016 with an implementation date of December 2019. USP <800> involves facility changes, such as adding additional rooms to prepare hazardous drugs. It also involves a change in operations and how veterinary teams deal with drugs in their … [Read more...]
Adults get bullied, too!
Mark Goulston, MD, says about one-third of American adults has been bullied during adulthood. They experienced stress, depression, diminished confidence and/or lost sleep as a result. Bullies don’t attack because something is wrong with their victims. They do so as a strategy to prevent people from noticing their own inadequacies, such as incompetence or … [Read more...]
Chasing customer experience excellence
Experience is everything. Here’s how to get it right, according to PWC research. Its team dived deeply into customer experience development. Consider this information in the context of developing services and support for animal owners and animal health stakeholders. Today, 64% of U.S. consumers and 59% of all consumers feel companies have lost touch with the human element of … [Read more...]