The Feline Market Insights Report Volume II goes beyond market sizing to deliver actionable insights to veterinary and business stakeholders on the emotional, behavioral and operational forces shaping the future of feline care. The results identify the demand for feline care is there and important. But, many veterinarians are not adequately prepared to address the unique needs … [Read more...]
Cat panting. A concern or not?
Panting is normal in cats in a hot or stressful environment or following rough play, particularly in kittens. However, a panting kitten or cat should be evaluated in the context of its age, history and respiratory rate at home, in a boarding facility and veterinary clinic. Source: Clinician’s Brief, September 2023. Link. Panting in hot or stressed cats is usually not a sign … [Read more...]
Longhorned ticks here to stay. Let’s review.
A male longhorned tick is a rarity. Reproducing by parthenogenesis, females clone themselves laying hundreds of eggs and individually creating an entire population in any given area. Considered a pest, there is no evidence that Asian longhorned ticks transmit any infection to people or dogs here in the U.S. However, they can transmit disease to cattle, farm animals and … [Read more...]
Applying the kitten checklist
There is a lot of information to share with first-time and repeat kitten clients. As our industry seeks to engage and service more cats, the best overall opportunities exist when starting with kittens. The kitten-specific talking points shared in this article are taken from the 2021 AAHA/AAFP Feline Life Stage Guidelines. Practice owners and managers need to consider … [Read more...]
Worth a Glance – July 17, 2025
Last week’s AHD Bulletin – Animal Health Digest Bulletin, July 10, 2025. Link. Most read posts from July 10, 2025, AHD Bulletin – Growing your practice. Link. Are Gen-Z workers oversharing in the office? What to do about it. Link. Here are the 40 least obedient dog breeds. Link. Statistics about the horse industry. Link. Texas flash floods add to … [Read more...]
10 wild cat species found across the United States
As we focus more on improving feline veterinary visits, interest in cats, in general, is increasing. This article shares wild cats we might encounter in the U.S. Three of the 10 are not considered native to the U.S., with two that have likely escaped or been released. Source: CityStateZipcode.com, May 2025. Link. … [Read more...]
The feline factor: gaps, opportunities and paradigm shifts
Commentary: article includes commercial references If you skimmed Graham Garrison’s article and you believe in helping develop the feline veterinary business, it is worth another read or two. This would be a fun article to discuss and workshop with a veterinary team. It’s more than a 10-minute read, so we asked CoPilot to create a summary page as an experiment. Source: … [Read more...]
4 key applications of Tui Na in canine veterinary practice
Wax on, wax off? Not exactly but Tui Na stands out as a versatile, non-invasive therapy in canine veterinary care. The author shares four situations where this ancient massage therapy can help support canine wellness and recovery. Pain relief and arthritis management Enhancing mobility and musculoskeletal recovery Stress and anxiety reduction Support for chronic … [Read more...]
IBPSA Fast Bites – July 7, 2025
Dog elected as mayor, boarding is option for dogs with sound reactivity*, blue-green algae warnings, Pet Sustainability Coalition seeking to remove 125 tons of plastic from environment in July and more . . . Source: IBPSA, July 7, 2025. Link. Note the digital marketing strategies webinar on July 16th. *INSIGHTS: Beyond July 4th festivities, boarding facilities can provide … [Read more...]
Riding along with the volunteers rescuing pets from the Guadalupe Flood
Hours after the Guadalupe River receded, a brown pit bull named Hulk, whose family and half of their riverside house were swept away by the July 4 flooding, returned to the wreckage of his home. He settled atop a torn-up floorboard, turned up his nose, and sniffed the air. Source: Texas Monthly, July 7, 2025. Link. Kerrville and Austin Pets Alive have rescued many dogs and … [Read more...]
Daily water requirements for cats
Commercial Content Links Included Lorna Whittemore, BVMS, MRCVS, shares facts about cats and their water requirements in this article. She includes how long felines can survive without water and how much water they need per day. The article includes a chart worth sharing in newsletters or social media. Source: Catster, June 24, 2025. Link. Felines require around 3.5 to … [Read more...]
Veterinary tips for how to read pet food labels
Making sense of pet food labels is not getting easier. This article addresses terminology and descriptions that can be confusing for animal owners and animal health professionals alike. The author recommends to begin by evaluating and comparing different options by accessing their dry matter analysese. Source: Dogster, May 21, 2025. Link. Image: Link. … [Read more...]
Report: Misinformation, misconceptions can make pet obesity discussions difficult
Commentary We liked Don Vaughn’s approach to this article. He involves several veterinarians, is realistic about non-veterinary obesity information influences, time management restrictions during clinic visits and the relative lack of comfort many veterinarians have when discussing obesity. The lack of nutrition education in veterinary curricula is noted and … [Read more...]
Gallant’s rebranding reflects regenerative medicine mission
Complimentary Commercial Content Gallant’s recent LinkedIn post about its rebranding caught our attention <Link>. The company focuses on regenerative medicine for everyday use designed to reduce inflammation and support the body’s natural healing process. Reviewing the website, we found the recent study results linked below. The new study examined how small animal … [Read more...]
New York judge says a dog is now legally a member of the family
Brooklyn Supreme Court Justice Aaron Maslow declared that dogs are no longer just property in the eyes of the law, but rather “immediate family.” The decision, however, is limited to cases where a dog is struck while being walked on a leash. Source: TimeOut, June 23, 2025. Link. … [Read more...]
Heat warning as seen on the internet
A friend sent this sign they saw on Instagram. It is a good perspective as temperatures rise this summer. One would think pet owners would know to protect their pets on hot days, but we still see too many of them walking their dogs when it is too hot for man or beast. Maybe sharing this sign graphic will resonate with someone in your communication sphere. Source: … [Read more...]
IBPSA Fast Bites – June 23, 2025
Grants and resources for veterans, new guidelines for professional dog and cat groomers, the influence of premiumization and humanization in the pet industry, Volume II of the CATalyst Council’s 2025 Feline Market Insights Report and more. . . Source: IBPSA, June 23, 2025. Link. … [Read more...]
DVM discusses half-dosing vaccines
Scott Weese, DVM, shares the short answer to a common question about half-dosing vaccines, emphazing “we don’t know.” He covers these key elements in this article: a) half-dose efficacy, b) adverse reactions and c) liability. Source: Worms and Germs, May 28, 2025. Link. About client requests, Weese writes, veterinarians are expected to act professionally and reasonably, … [Read more...]
Study sheds light on veterinary patient safety events
“You cannot improve what you don’t measure,” could be an overarching theme to this voluntary and broad retrospective study. The study revealed roughly four patient safety events for every 1,000 visits during two years. While most reported incidents were harmless, the small number that caused major harm or death were often tied to anesthesia and sedation errors. Source: AVMA … [Read more...]
Consumer sentiment rebounds sharply in June
Commentary Okay, so the photos are unrealistic. But, economic indicators suggest that now there is a likely opportunity for veterinary clinics to bring back clients’ pets that are past due for wellness checks, oral health procedures and vaccinations. Consider the potential for a campaign to reach owners stretching their pets’ adherence timelines to return to the … [Read more...]
When looks can kill. The science behind animal breeding.
Breeding for aesthetics has resulted in genetic disorders, health problems and a loss of biodiversity, writes Sorelle Tan. Selective breeding for aesthetic traits such as floppy ears, short noses and flat faces often predisposes the hybrid animal to ear infections and respiratory problems. Brachycephalic breeds like French bulldogs have a life expectancy about 4.1 years shorter … [Read more...]
Steve Dale: Start now to help pets deal with fireworks
Includes Commercial Content We were pleased to see Steve Dale’s assertions for pet owners ahead of July 4th festivities. He shares products and conditioning methods, saying “when pets are terrified of fireworks, odds are good that pet might also be fearful of other loud and sudden sounds, such as thunderstorms, So, being proactive also supports pets beyond July … [Read more...]
Forbes, How can the veterinary industry help with the rising cost of care?
Commentary We held this article for a few weeks trying to best present the content for consideration. Aimee Gilbreath, president of PetSmart Charities, wrote it. She shares metrics seen routinely in various media and calls the rising cost of pet care a full-blown pet healthcare crisis. I disagree. I believe we have a pet parent spending problem veterinary hospitals are … [Read more...]
Recognizing and treating pain in cats
The signs of pain in cats are often subtle making recognizing them challenging and often overlooked. Recognizing subtle signs of pain is essential for the veterinary team and veterinary technicians to help be vital in teaching owners how to recognize pain in their cats, writes Wendy Davies BS, CVT, CCRVN, VTS. In addition to discussing types, signs and origins of feline … [Read more...]
Review: Diagnostic testing for tick-borne diseases; recommendations, interpreting results
Ticks are making the news across the U.S. as resident populations bloom and areas experience new tick species migrating into a region for the first time. A large percentage of vector-borne diseases reported are vectored by ticks, with dogs acting as sentinels for human exposure to concerning bacterial, protozoal and viral agents. In this article, Doctors Schlemmer and … [Read more...]
Back to the vet, part 2. Simon’s Cat
Animal health pros will get a chuckle from this video about a second trip to the veterinarian for Simon’s Cat. It is a part of series including Tail break - Back to the vet part 1 <Link>. Source: Simon’s Cat, YouTube, June 5, 2025. Link. … [Read more...]
Iconic cartoon cats
Commentary From mischievous antics to heartwarming charm, cartoon cats have etched themselves into pop culture. The author shares 14 famous feline characters that continue to delight audiences worldwide . . . anthropomorphisms included. The descriptions of these characters beg for some reflection on how cats are perceived as our industry seeks to provide more medical … [Read more...]
Website resource for when cat(s) stopping acting normally
Complimentaray Commercial Content Zoetis’ Cat Red Flags website advertisement caught our attention during a recent TV program on Nat Geo Wild. We’re sharing this in case you’re not aware of the website and it’s focus on behaviors that may indicate osteoarthritis or other issues that reduce cat wellness. Source: Cat Red Flags. Link. … [Read more...]
IBPSA Fast Bites – June 9, 2025
Diminishing veterinary care blamed on rising costs, small businesses need to consider risk management, harnessing AI for small business, law maker activities and more . . . Source: IBPSA, June 9, 2025. Link. … [Read more...]
The importance of “pet-alized” dental care for older animals
Will Wetzel shares takeaways from a Fetch Nashville presentation by Heidi Lobprise, DVM, DAVDC, entitled, “They are NOT too old for dental procedures (usually).” Dental disease and chronic inflammation continue to build over time when routine oral care is ignored, which leads to further complications once the pet enters their senior years. We noted the reference to chronic … [Read more...]