Weather dominates discussions in rural and metropolitan communities. This helpful, easy read links to more information on the impacts of El Niño and La Niña. Read this before you blame El Niño for the weather. Source: AG WEB, November 24, 2015. For years, people have been pointing to El Niño as the culprit behind floods, droughts, famines, economic failures, and … [Read more...]
ABM Agri Media Council’s research
For marketing managers and reps, Jack Semler provides a quick overview of past "Media Channel" study results examining media usage habits of farmers and ranchers in 2010, 2012 and 2014. The study shows that a general shift to digital preference is clear, while key decision makers are still reliant on people and printed materials. Source: Agrimarketing : July August 2015 page … [Read more...]