You have worked to establish a social media presence, but how do you count its value? An article in Social Media Today suggests you monitor your brand equity and your brand’s perception among consumers using the ADPR measurement framework: Awareness: How powerful is your brand? Is the brand seen and generating awareness on social media? Desirability: Is your brand … [Read more...]
Finish!
You have only a few days left in April writes Benjamin Hardy. It doesn't matter what has happened before. It matters what you'll do now, and until the finish. The better you get at finishing things, the more confidence you'll have. Finish <this month> better than you've ever finished a month. Allow yourself to sprint powerfully to a finish line. Here is some of his … [Read more...]
Sponsored Content – Rethinking the way veterinary medicine does retail (video)
Finance expert Fritz Wood talks about the challenges the veterinary industry faces when it comes to carrying and selling products, as well as why services such as Hills to Home are worth considering. Veterinarians can ill-afford to walk away or lose a third of their business Source: NAVC Spark, April 19, 2019. Link. . . . is this (inventory business) a business I really … [Read more...]
Manage your email inbox
Your computer or phone buzzes with another burst of emails. “You’ve got mail,” is no longer a welcome notification. Mary Squillace offers 10 ways to manage your email inbox, according to those who get 100 or more emails per day: Only keep emails requiring immediate action in your inbox Create a “waiting folder” for action-pending emails Make subfolders or labels your … [Read more...]
Actuaries develop healthy life expectancy tool
A team at the Goldenson Center for Actuarial Research is focusing on developing a rigorous measure of quality of life. They are working to determine how many healthy years of life you have before you become unhealthy. Given our industry’s aging professional population, you will value this information, the calculator and its implications. Please note, the calculator is still … [Read more...]
Goat packing revisited
We first posted content about pack goats in September 2016. < link > Theresa Miller shares her experience with pack goats and discusses how they carry gear for camping, hunting and trail maintenance into the Rocky Mountains. Goats are well suited to the high country. Their surefooted nature makes them able to navigate steeper, rougher, and less-maintained trails than … [Read more...]
Dairy goats expanding faster than any major livestock group
The U.S. dairy goat herd grew 61 percent between 2007 and 2017, according to the latest Census of Agriculture. Numbers for hens and beef cattle were flat. Numbers for specialty animals dropped out of sight. While goat numbers are predicted to continue increasing, the business is not without challenges. Source: Washington Post, April 23, 2019. Link. . . . To this day, banks … [Read more...]
Myths and truths of equine cribbing
Several factors that seem to contribute to acquiring a cribbing habit, says Tina Steward, DVM. Such as: Dietary lack of roughage Diet of sweetened feeds Long periods without feed Emotional and physical stress Genetic, heritable traits Lots of forage and friends are the best management tools for cribbers and cribbing prevention. Source: Dressage Today, … [Read more...]
Fix stinky chicken coops
Jeremy Chartier shares a few tips to fix chicken coop smells or at least understand the issue. The booming urban chicken trend has neighborhoods dealing with new odors. The most likely culprit is ammonia. Ammonia is a natural byproduct found in poultry manure and when in vapor form, smells incredibly strong and foul. Source: Countryside Daily, July 20, 2018. Link. In the … [Read more...]
China doesn’t know how many pigs ASF has killed
In documented moves that foster public distrust of the government, Chinese officials are not creating an atmosphere of trust when it comes to producers reporting African Swine Fever (ASF), a disease that has claimed more than 1 million pigs to date. Reality may be worse as farmers are not reporting all the infections. This underreporting and low official response is a pattern … [Read more...]
Events coming from The Bridge Club
The Bridge Club offers a unique engagement, learning and networking opportunity for professionals. With the priority on conversations, not presentations, our community is unique, energizing and fun! April 25th @ 7 pm CST - The Ins and Outs of Being a Relief Vet - Host: Cindy Trice - Register Here! May 14th @ 6 pm CST - Don’t Feed The Angry Gods - Host: Debra Hamilton - … [Read more...]
Newly updated FlexVet: How to Be One, How to Hire One now available
AHD subscriber Cindy Trice, DVM, asked us to help announce the release of the 5th edition, (3rd Kindle Edition) of the book, “FlexVet: How to Be One, How to Hire One, The Comprehensive Practice Guide for Relief & Part-Time Veterinarians.” This one of a kind book is practical and highly educational, Trice says. It features seven chapters covering a wide range of resources to … [Read more...]
10 cutest parts of cats
What? Made you look? The Modern Cat team shares its list but also gives you more information on the importance of each of these body parts. Can you guess which of these three is number 1? Socks Teeny tiny teeth Toe beans Source: Modern Cat, April 18, 2019. Link. Also see: Feng Shui for felines, Modern Cat, April 2018. Link. 5 tips to create positive energy in … [Read more...]
Catnip basics, the original feline high (includes videos)
It turns out there are some psychotropic affects going on when your cat gets into the catnip zone, writes Phillip Mlynar. According to science buffs, cats react to catnip after a volatile oil in it called nepetalactone interacts with the nasal tissue. Once the catnip has been engaged, it starts to replicate pheromones that, in turn, switch on feline receptors and make all sorts … [Read more...]
Finicky feline eaters: born or made?
Most finicky cats have likely been trained by impatient, overly concerned owners, according to nutritionists at Tufts Cummings School of Veterinary Medicine Cats in general are happy to eat the same food day after day. . . . just put out the food and let the cat eat or not as he desires. Source: Tufts Catnip, April 2019. Link. In some cases, a change in a cat’s diet is … [Read more...]
Questions to ask when choosing a boarding kennel
The boarding kennel marketplace continues to expand for cats and dogs. Animal owners need need help to choose the right facility for their pet, regardless of whether its for daycare or for an extended stay. Joseph H. Kinnarney, DVM, MS, gives questions to ask when selecting a boarding kennel: What vaccinations do you require? Can I see where my pet will stay? What … [Read more...]
10 types of service dogs have different roles
Heather Marcoux tackles the growing diversity of service dog breeds and their roles. For a growing number of individuals with specific physical, neurological or mental health needs, different types of service dogs are invaluable partners in day-to-day life. Legally, most of these types of service dogs are welcome in places where pet dogs are not. Unfortunately, the practice of … [Read more...]
E-book addresses burnout, depression and compassion fatigue
Karen Parker, DVM, former director of marketing and recruitment for Innovetive Petcare, developed a resource during her tenure to help identify and deal with burnout and compassion fatigue. Parker says the free ebook includes self-assessments for burnout, compassion fatigue and depression. It also contains practical resources with which to combat them. Source: Innovetive … [Read more...]
Parasite education? There’s an APP for that
The Companion Animal Parasite Council (CAPC) has designed an app to help strengthen skills in the microscopic identification of fecal parasites in veterinary clinic settings and for individual study. The Veterinary Internal Parasite Flash Card App < link > includes approximately 100 veterinary internal parasites found in dogs, cats, small mammals, reptiles and … [Read more...]
MIT study challenges goal setting
Dr. Jeanne Ross, a researcher at MIT's Sloane School of Business, says that goal-setting is an incomplete strategy for high-performance teams. Ross suggests that organizations should put their attention on formulating hypotheses, and then rapidly (and repeatedly) testing these new ideas. Source: Forbes, April 16, 2091. Link. A goal is not always meant to be reached; it … [Read more...]
FDA now posting adverse event report data
More than 30 years of adverse event reports related to animal drugs and devices used in animals is now available online as part of the FDA’s commitment to increase transparency. Previously, this detailed level of data was only available via a Freedom of Information Act request. It is now electronically accessible and available for automated searching. < link > The FDA … [Read more...]
100-year-old lady milks a cow on her birthday (includes video)
It had been nearly 90 years since Ann Randazzo milked a cow. For her 100th birthday, residents in her community helped her milk a cow once again. This is another great example about the human-animal bonds that are so important to us. Source: The Bullvine, April 10, 2019. Link. Milking her family’s pet cow Cherry was Ann’s childhood chore. For her, milking a cow was like … [Read more...]
Stay sharp when your ability to focus declines
We live and work in an increasingly disruptive world. Research shows interruptions occur about every 12 minutes in the workplace and even more frequently in other settings. Authors Dr. Adam Gazzaley, a neuroscientist, and Dr. Larry Rosen, a psychologist, explain how our ability to pay attention works and what we can do to stay focused. Researchers say our ability to pay … [Read more...]
Speak up when it matters
Speaking up is hard to do. We all like to think that if we see something questionable, we’ll say something. However, we are strikingly bad at anticipating how we’ll feel in future circumstances and it can be incredibly difficult to speak up in the moment. In fact, research suggests that most people tend to not act, and then rationalize their inaction. Source: HBR Ascend. … [Read more...]
5 reasons leaders fail
When leadership fails, it is often due to a successful characteristic morphing into its evil twin. Just as with the Force in Star Wars, there is a negative associated with every positive. Don’t let these pitfalls negatively impact your leadership. Source: Inc., February 11, 2013. Link. Leaders fail due to certain social-psychological blinders that inhibit their capacity to … [Read more...]
How to get through an extremely busy time at work
Many of us go through periods when we have little personal time, writes Alice Boyes. Others may be committed to jobs that regularly involve intense and long hours, creating a long-term lack of rest. She offers practical tips for thriving when you have to be fully committed. Here are some strategies that can help: Use Premack’s principle; reward system Compartmentalize … [Read more...]
Awkward doesn’t even begin to describe it
IF you talk to veterinary team members very long you’ll eventually hear about awkward situations they frequently encounter. The FIRSTLINE team gathered a few of these stories for this article. For salespersons and new clinic colleagues, stories like these are great icebreakers. To get a conversation started ask, “What happened this week that was awkward and challenging to … [Read more...]
Male or female, humping is a normal dog behavior
Humping behavior is mostly associated with male dogs, but it is not uncommon in female dogs, writes Sassafras Lowrey. The behavior is usually a sign of heightened arousal, but not necessarily sexual. Lowrey sought information from Nik Hof, Chair of The Association of Professional Dog Trainers, to address common concerns and methods to manage the behavior. Sorce: Whole Dog … [Read more...]
Dog whimpering may not mean something bad
Dog whimpering communicates something, but it doesn’t automatically indicate something bad, according to David Dilmore, DVM, He says whimpering can caused by any of these factors: Being uncomfortable or in pain Illness Feeling anxious Needing something/excitement Source: Dogster, April 3, 2019. Link. . . . dog whimpering is just a way for dogs to communicate … [Read more...]
Top 5 substances that affect blood glucose
Thomas Schermerhorn, VMD, DACVIM (SAIM), shares his top five substances that exert important effects on blood glucose regulation in dogs and cats and the clinical situations in which they may be encountered: Insulin Glucocorticoids Xylitol Growth hormone Progestins Source: Clinician’s Brief, November 2018. Link. Abnormalities in blood glucose occur when … [Read more...]