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Good consumer marketing is like dating

October 5, 2021 by Kirk Augustine Source: Petfood Industry

The goal of dating is to get someone to like you, to take a chance on you and to, hopefully, give you a second date. That’s exactly what we want when we’re trying to bring somebody into our brand, store (clinic) or service.” - Michael Johnson Source: Petfood Industry, September 29, 2021. Link. The things that most pet consumers have in common is that they are value-minded, … [Read more...]

Use time blocking for better time management

October 5, 2021 by Kirk Augustine Source: Forbes

Time blocking is the practice of planning your schedule for the day in advance by blocking every hour of your day for specific tasks and responsibilities. Thomas Griffin explains how to start time blocking and its benefits. Source: Forbes, September 15, 2021. Link. The reason why time blocking works so well is that, unlike an open-ended to-do list, here, it helps you focus … [Read more...]

7 symptoms of a nervous breakdown (includes video)

October 5, 2021 by AHD Staff Source: Amen Clinics, Health

"Nervous breakdown" isn't a clinical term and it's not considered a mental illness, says Erin Engle, PsyD. It is more of a catchall term that references multiple psychological ailments in situations where a person cannot function normally because of overwhelming stress. Engle shares a few common signs that someone is feeling overwhelmed and not having an entirely healthy … [Read more...]

Yin and yang

October 5, 2021 by Patrick T. Malone Source: Inc.

In ancient Chinese philosophy, yin and yang is a conceptualization of dualism, describing how obviously opposite or contrary forces may be complementary. So it is with your strengths and weaknesses. Source: Inc., September 19, 2021. Link. No matter how good you get at understanding and managing emotions, you'll still make mistakes.” INSIGHTS: Learn from your mistakes while … [Read more...]

Stalkerware apps are stealing personal data from smartphones, maybe yours

October 5, 2021 by Rick Purnell Source: New York Times

Stalkerware is the term for rapidly expanding group of smartphone apps that may look like useful calculator or calendar apps. Instead, they record every keystroke users make and gather personal data, including location, passwords and photos. They lurk in the Apple App store and Google Play. Source: New York Times, September 29, 2021. Link. It’s extremely invasive, it’s a … [Read more...]

Workplace awareness: Train to spot passive-aggressive bullying

October 5, 2021 by AHD Staff Source: Kate Nasser

Passive-aggressive bullying is more common in the workplace than aggressive bullying. These bullies have a sense that full out aggressive bullying could cost them their jobs. Kate Nasser shares the importance of training everyone to spot and address passive aggressive behavior. Passive aggressive bullying is even more toxic because it flies under the radar.” Source: Kate … [Read more...]

Celebrate diversity in October

October 5, 2021 by AHD Staff Source: Global Diversity Awareness Month, LGBT History Month, National Coming Out Day

October is a great time to acknowledge the diversity in our companies and communities. For those working on diversity, equity and inclusion initiatives, this is a good time to research new resources as you acknowledge the progress your team is making. We’ve highlighted three ways animal health pros worldwide can celebrate our differences and achievements. Sources: … [Read more...]

Spectrum of care: more than treatment options

October 5, 2021 by Kirk Augustine Source: JAVMA

From the paper: Offering and providing an spectrum of care can be difficult but can also provide substantial benefits for all stakeholders in the veterinarian-client-patient relationship. In providing a SoC, veterinarians have a responsibility to provide context for each option, discussing the advantages, disadvantages, and most likely outcomes for each option; the … [Read more...]

Public agritourism and cuddly animals have inherent disease risks

October 5, 2021 by Kirk Augustine Source: JAVMA

Greg Cima provides a call to action for veterinarians working with clients whose operations or activities include sharing live animals in public settings. Pathogens are an occupational hazard in animal agriculture. Zoonotic risks are inherent in public venues and interactions. Animal shedding of E coli O157:H7 and Salmonella organisms is highest in the summer and fall, when … [Read more...]

October 2021 skies offer much to see

October 5, 2021 by AHD Staff Source: Outdoor Resource, Treehugger

Turn off smartphones and blue screens and look to the sky in October. The longer nights give us a chance to take pleasure in the sky, according to Michael d'Estries. He says October will present a Hunter’s Moon and meteor showers. Source: Treehugger, October 1, 2021. Link.  INSIGHTS: A bit of sky watching in the fall air could be what the stress doctor ordered! Also … [Read more...]

How to self-promote at work without coming off as full of yourself

October 5, 2021 by AHD Staff Source: Fast Company

Promoting yourself at work can be difficult and awkward. It’s unrealistic to assume that your boss or colleagues will notice all your skills, talents and accomplishments without your pointing some of them out. Source: Fast Company, October 6, 2021. Link. … [Read more...]

Worth a Glance – September 30, 2021

September 29, 2021 by Kirk Augustine Source: AAHA NewStat, AVMA SmartBrief, Federal News Network, Meat + Poultry, National Geographic, New Scientist

Last week’s. . . . . . most read post More effective communications. Link. . . . AHD Bulletin Animal Health Digest Bulletin, Sept 23, 2021. Link.   But for a genetic parasite, humans might have tails Source: New Scientist, September 24, 2021. Link. Bo Xia’s tail bone injury led to a genetic investigation of why apes, and therefore humans, do not … [Read more...]

Bot flies annoy cattle, horses, pets and humans

September 28, 2021 by AHD Staff Source: Countryside, Missouri Department of Conservation, Texas A&M AgriLife Extension, The Horse

The last days of summer weather often spark more bot fly activity before the first frost wipes out the egg-laying females. Bot flies are chunky, beelike flies usually with rounded heads and rarely seen. Like other true flies, bot flies have only a single pair of wings. There are six important species of bot flies that affect the U.S. livestock industry: Hypoderma bovis, H. … [Read more...]

Nuisance birds on the horizon

September 28, 2021 by AHD Staff Source: Dairy Herd Management

Birds like European Starlings will soon descend on feedlots and dairies, often roosting in nearby towns. Flocks ranging from 1,000 to 100,000 birds start showing up in October and will stay through March. The goal of a bird eradication program is to make the birds so uncomfortable that they don’t want to be there. One starling will eat about a penny’s worth of feed per day.” – … [Read more...]

University of Florida’s Ram Test and Sale kicks off new program to grow sheep and goat businesses

September 28, 2021 by AHD Staff Source: University of Florida/IFAS

The University of Florida will hold its first Ram Test and Sale event this Saturday as part of new program to grow the sheep and goat industries in the state. This initiative is made possible by a gift from one of the state’s sheep farmers. The gift also supports upgrades to the UF/IFAS Sheep Unit in Gainesville and will allow researchers to expand the UF sheep and goat … [Read more...]

Getting started with goats for milk

September 28, 2021 by Kirk Augustine Source: Backyard Goats, Purina, Tractor Supply Company

The popularity of self-sustaining food production on small acreages or large backyards  includes rabbits, poultry and goats. Heather Smith Thomas writes about raising goats for milk and how their short generation makes goats a great project for 4-H kids. Dwarf goats don’t produce the volume of milk of large goats but their milk is high in butterfat and makes good cheese she … [Read more...]

University of Missouri project studies increasing prevalence of chronic wasting disease

September 28, 2021 by AHD Staff Source: Feedstuffs

Chronic wasting disease has been spreading throughout the United States for decades, despite efforts to contain it. Since it was first discovered in Colorado in 1967, the disease has been identified in deer in 26 states, and the Midwest has recently seen a particularly sharp increase of its prevalence. Researchers at the University of Missouri have found chronic wasting … [Read more...]

Helping neglected, abused or abandoned horses

September 28, 2021 by AHD Staff Source: Equus

It’s important that you know what to do to stay within the law before reporting a horse in trouble, writes Jennifer Williams, PhD. Neglect, abuse and/or abandonment are considered cruelty to animals and are a criminal offense in many states.  . . . it’s important to understand how terms like “abuse” and “neglect” are defined in your local and state laws. And then you need … [Read more...]

Evaluation of antimicrobial prescriptions in dogs with suspected bacterial urinary tract disease

September 28, 2021 by Kirk Augustine Source: Just For Laughs Gags, My Vet Candy, You Tube

A study published in the August 16 edition of the Journal of Veterinary Internal Medicine  evaluated antimicrobial prescriptions for dogs in the U.S. and Canada diagnosed with urinary tract disease. Understanding antimicrobial use is a critical component of antimicrobial stewardship efforts. Decreases in duration and increased use of recommended first-line antimicrobials were … [Read more...]

Proactive nutrition for the healthy indoor cat

September 28, 2021 by Kirk Augustine Source: Today's Veterinary Practice

Nutrition is especially important for indoor cats, which depend solely on their owners for what, when, and how they eat. Indoor cats are at greater risk for becoming overweight or obese and for developing behavior problems." From the summary: Recommending that clients weigh daily food portions and monitor the cat’s BCS and body weight will help them maintain a healthy weight … [Read more...]

VVCA member benefits worth the price of admission

September 28, 2021 by Kirk Augustine Source: VVCA

      Complimentary  If only for the lunch and learn events, membership in the VVCA is worth the small fee. Plus, employees of sponsor organizations receive membership at no cost. Telemedicine is here to stay – for us personally in our own health, and for the health of our pets. Consumer demand won’t let us go backward at this point. Virtual care is … [Read more...]

End-of-summer canine checklist

September 28, 2021 by AHD Staff Source: AKC TV

AKC Chief Veterinary Officer Dr. Jerry Klein provides an end-of-summer checklist to make sure dogs are in top shape for fall. He reminds dog owners to watch temperatures and use summer thinking until the cold sets in fully. Source: AKC TV. Link. INSIGHTS: This video and others are good resources to use on social media, link in newsletters or targeted communications. … [Read more...]

The dos and don’ts of getting a job

September 28, 2021 by AHD Staff Source: The Bridge Club, the muse

    Complimentary The Bridge Club discussed resumes, cover letters and wrinkled scrubs as well as the benefits of how to address emails with Andrea Gentry Apple, DVM. The topics are covered in a three-part series: Part 1: The dos and don'ts of engagement behavior. Link. Part 2: How to market yourself. Link. Part 3: Key watchouts for job etiquette. … [Read more...]

Third-party sellers are outgrowing Amazon

September 28, 2021 by Kirk Augustine Source: Modern Retail

Some of the top Amazon-native brands have ballooned to such a size that they are ready to transition beyond the platform. Amazon sellers are achieving enough scale that they can stand alone as public-facing brands. IPOs and SPACs offer a path toward ubiquity. Opinion Much of the discussion in this article will remind animal health pros of events over the last two or more … [Read more...]

Supply-chain contracts getting revamped after Covid-19 disruptions (includes video)

September 28, 2021 by Kirk Augustine Source: Wall Street Journal

Buyers beware! It is likely the contract changes represented in this article will hit animal health companies at some point. We’re sharing excerpts from the article. Pandemic-driven strains in supply chains are triggering changes in contract terms between suppliers and their manufacturing and retail customers as companies try to address the risks and added costs brought on … [Read more...]

The latest from the IBPSA

September 28, 2021 by Kirk Augustine Source: IBPSA Fast Bites

We began sharing the Animal Health Digest Bulletin with the International Boarding and Pet Services Association in July. The IBPSA communicates regularly with its members with Fast Bites by email and with its magazine Pet Care Pro Quarterly. The IBPSA member base is part of the growing pet care community serving pet owners to provide pet boarding and daycare facilities, … [Read more...]

Dehydration symptoms everyone should know

September 28, 2021 by Kirk Augustine Source: Health

Kansas City Chiefs fans were reminded of the ill effects of dehydration when Coach Andy Reid was taken to the hospital following the recent football game in GEHA Arrowhead Stadium in Kansas City, Missouri. Dehydration does more than just make you thirsty. It can be dangerous to your health, share authors Linda Melone and Maggie O'Neill. They share a slide show outlining 13 … [Read more...]

More deer on roads; time of day, month and year matters

September 28, 2021 by AHD Staff Source: The Conversation

We may be free to move about the country, but crop harvests, hunting season and the annual deer rut add to the risk of accident and injury. The risk of hitting a deer varies by time of day, day of the week, the monthly lunar cycle and seasons of the year. These accidents are partly a function of driver behavior as they are highest when traffic is heavy, drivers are least … [Read more...]

11 signs of too much stress

September 28, 2021 by AHD Staff Source: Healthline

Our industry continues to work toward relieving stressors exacerbated by the pandemic but inherent to the work of veterinary medicine. Most people will experience stress at one point or another. It can take a toll on many aspects of health and has a wide range of symptoms, including reducing energy levels and triggering headaches or chronic pain. Rachael Link, MS, RD, shares … [Read more...]

Failure is a good teacher

September 28, 2021 by Patrick T. Malone Source: Success.com

As any successful person will honestly admit, failure happens and we’ve all had our fair share of it. Source: Success.com, June 15, 2017. Link. But from each failure, we learn two equally valuable lessons. One, that there was at least one reason we failed; and two, that we can rebound from that failure.  INSIGHT: Success is not final. Failure is not fatal. It is the … [Read more...]

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