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For a cat treat to be considered functional, it must serve a greater purpose than a simple reward or snack given between meals, writes Dorothy Crouch. She says cat owners want to support the health of their cats through snacks that are tasty, satisfying and provide wellness benefits.
Treats remain an integral tool to forging and cultivating the relationships between animals and their <owners>.”
Source: Pet Business, September 2023. Link. Crouch shares statements from treat manufacturers and links to cat treat brands.
INSIGHTS: Cat owners already bombarded with brand messages and nutritional information may seek help from veterinary teams. Staying abreast of trends in the treat market is important as we work to avoid more obesity issues. Last week’s post Counting calories, treats, client education <Link> shared links to calorie calculators for cats and dogs that can be used to help pet owners manage their pets’ total Kcal intake.