Commentary
Results from two consumer studies indicate a large percentage of cat owners perceive they are treated as the proverbial red-headed stepchild compared to dog owners. Scores of 40 percent or more for every category indicates our industry has less-than-desirable customer experience issues with cat owners and their pets.
Source: Pet Product News, January 13, 2021. Link.
Traditionally, and still too often, pet product manufacturers, retailers and marketers tend to give cats short shrift, including in the minds of cat owners,” said David Sprinkle, research director for Packaged Facts.
INSIGHTS: The results are food for thought. Our industry often notes that cat visit compliance is weaker than dog visit compliance. It appears it is time to look in our mirrors and determine ways to improve the experiences for feline owners and their pets.