While kibble remains the mainstay, the cat food category is expanding with new options as manufacturers seek to meet customers’ varied demands. Nutritional science, as well as consumer and feline preferences, drive the trends and appear to be following the trends in dog foods for increased numbers of natural offerings and unique protein sources.
Source: Pet Product News, September 2017.
Cats are carnivores, but figuring out how to get the perfect carnivore diet into a can or bag is still a challenge for most manufacturers. Dry cat food continues to dominate sales in the category. In 2016, U.S. premium dry cat food sales topped $534 million in sales, compared to just $219 million for the wet varieties.
INSIGHTS: Pet food is the largest category in companion animal health. Whether you sell foods or not, watching the trends and brand proliferations is worthwhile. As choices become more confusing, being the go-to source for answers bodes well for your business efforts.