Portia Stewart tackles semantics that help non-ag persons comprehend the challenges of raising meat and being good animal stewards.
Young consumers want to learn a lot more about their food. One of the problems we have today is a lot of young consumers are totally removed from the world of the practical.” – Temple Grandin, DVM.
Source: PORK, February 28, 2019. Link.
At the end of the day, the industry needs more quiet, calm subdued cowboys who are already reading the animals and three steps ahead. But that takes time, it’s hard to teach, and it requires a certain personality. – Miriam Martin
INSIGHTS: Semantics aside, all animal health pros need to understand animal welfare issues to help adjust the dialogue and the public understanding of protein production. If we can’t do it, who will?