Email remains the top tool for retention and acquisition in B2B, but search may be coming up on the inside, judging by MeritB2B’s Q1 2021 Marketing Trends Report. Ray Schultz presents trends and shifts in business communications.
Source: Media Post, April 7, 2021. Link.
The focus is always on audience, and email is a proven vehicle for optimized messaging to highly customized personas.” – Chris Blohm