Ed Blach, DVM, MS, MBA, reminds us that veterinarians don’t believe that ‘sales and marketing’ should enter the decision process for providing care that patients need in any way. But, if this is true, how should veterinarians communicate what they have to offer and what they recommend to their clients?
Source: Is My Practice Healthy?, September 5, 2016.
To help make the thought of having to engage in sales and marketing as a veterinarian more palatable, think of sales and marketing as the activities of informing, educating, and recommending what is in the best interests of your patients. This is sales and marketing for veterinarians. Inform, educate, and recommend what you believe is best.