The fundamental question of whether someone likes you or doesn’t drives a significant portion of how your customer’s decision process will go. In this article, Mike Shultz shares the Rain Group’s 4 Principles of Rapport: empathy, authenticity, similarity and shared experience. Rapport is the foundation for building relationships.
Source: Rain Group, December 21, 2023. Link. [2:16]
It is hard for people who are talked-at to feel connected to the speaker.”
INSIGHTS: Build rapport first and connect rather than trying to sell.