Packaging, refrigerated storage plus shipment and cost containment were topics of presentations at the KCAHC #AHSummit 22. One common packaging product used is Bubble Wrap®, first created in 1957 as a product that started life as 3D wallpaper.
Source: The Packaging Company, January 2018. Link. Sealed Air Corporation was formed in 1960, with Bubble Wrap® as the cornerstone of their offerings after Frederick Bowers introduced it to IBM as a packaging material for protecting computers.
INSIGHTS: Sometimes innovation goes through several iterations before finding its home and opportunity to scale.