Nearly a year before the onslaught of the Covid era, Bob Lester, DVM, wrote, “We are moving from bricks to clicks. Consumers are insisting, and we had better listen.” Quoting Abraham Lincoln, he advocated adopting emerging technologies sooner than later.
Source: Today’s Veterinary Business, February 2019. Link.
Bricks have and will continue to serve a purpose, but bricks alone are no longer enough to meet the needs of today’s or tomorrow’s pet owners and caregivers. It’s time to embrace clicks in support of the veterinary team.” – Bob Lester, DVM
INSIGHTS: Lester’s belief that the next-generation practice will provide consumers with a variety of modalities designed to provide personalized advice and care in pursuit of a pet’s best life has been rapidly advanced with the effect of Covid.
The effect of Covid and advancing technologies were front and center during AVMA’s 2020 Economic Summit held October 26 to 28.