The puppy and kitten diet market is replete with brands. Glenn A. Polyn shares insights from various brands on the nutritional needs of puppies and kittens in this article. Consistent delivery of nutritional elements that support steady growth and managing feed timing and volume are common to most brand messages. Polyn advocates for retailers to become more knowledgeable about diets and provide support to pet owners making pet food choices.
With better education, consumers will be able to meet their pet’s nutritional needs and ensure the proper development that will lead to a longer, healthier and happier life.”
Source: Pet Age, January 2024. Link.
Also see: Five common mistakes when feeding puppies, DogFoodAdvisor. Link.
INSIGHTS: Veterinary teams need to capture and record the brand choices of pet owners during clinic visits as well as showing interest in where clients are sourcing their pets’ diets.
Capturing sortable brand information in PMS could be helpful in the face of recalls or troubleshooting when an animal is presented with an illness. Big box retailers do not capture client information at checkout, although online suppliers would in theory have records by brand but likely not by batch number.