The recent Pet Medicines Home Delivery Study by Brakke Consulting uncovered notable e-retail trends for pet products, writes Joseph Harvey. It revealed home delivery is directly linked to improved compliance, but clients need to know about the service.
Many US veterinary practices are well positioned to supply customers in an online capacity through home delivery and autoship programs . . . but many pet owners are not even aware their vets offer such services.”
Source: Joseph Harvey, LinkedIn Pulse, June 7, 2024. Link.
INSIGHTS: We noted the discrepancy between veterinarian and client perceptions about whether home delivery improves compliance. We suspect it remains difficult for veterinarians to monitor and measure animal specific compliance from online purchases versus using their own PIMS.