Consolidations already announced this year will have all sizes of businesses seeking to remain competitive, increase services, value and maintain profitability. This article is written for upper level executives, but the principles apply if you work in a veterinary hospital, a retail organization or if you are a representative working to help your accounts be more successful.
My grandfather’s advice from my early years resounds, “the wisdom is in the questions.”
Source: McKinsey Quarterly, March 2011.
You can significantly improve the odds of success from an idea generation effort by following these seven steps.
- Know your organization’s decision-making criteria
- Ask the right questions
- Choose the right people
- Divide and conquer
- On your mark, get set, go!
- Wrap it up
- Follow up quickly