The business–care paradox is an emotional drain in veterinary medicine. This is not a phenomenon but rather a situational, everyday challenge veterinary teams experience daily. The current economic conditions exacerbate this long-standing challenge. Zenithson Ng, DVM, MS, DABVP, shares a study overview that explores how practices can successfully balance the financial realities of a business, client limitations and provide compassionate patient care.
Source: Clinician’s Brief, October 2024. Link.
Practices should establish clear protocols for addressing situations in which clients cannot afford care to protect clinicians from assuming emotional responsibility for cost versus care decisions and to ensure patients receive necessary care.”
INSIGHTS: We noted the importance of preparing <veterinary teams> with insight on developing healthy emotional coping strategies.