Inventory issues that led to the de-prioritization of the traditional Black Friday and decreased discounts may continue to damper the in-store holiday shopping season going forward.
The days of lining up at stores for Black Friday deals may be over.”
Source: Modern Retail, November 30, 2021. Link. Brands and retailers themselves have been pushing consumers away from a single-day shopping holiday into an earlier and more spread-out shopping season.
INSIGHTS: E-commerce capacity growth, supply chain issues, labor shortages, stock-outs and early discount promotions were cited in this article regarding weakening Black Friday results. We noted the absence of any Amazon references.
Routine discounting can be a spiral of death to profits, brand confidence and consumer trust.” – Kirk Augustine