“The era of big conservation is over,” says Audubon’s Marshall Johnson. “It’s up to us to drive the outcomes for the next 100 years.” He explains the importance of cattle, grasslands and cattle ranchers participating in Audubon’s Conservation Ranching Initiative to conserve ecosystems and sustainability. Their efforts are third-party verified to bear Audubon’s “grazed on bird-friendly land” certification seal.
Source: National Audubon Society, January 2020. Link. Audubon’s president and CEO David Yarnold discusses Audubon’s conservation efforts and how consumer purchases can support rebuilding prarie and grassland habitat through select meat purchases.