Wendy Hauser, DVM, and Lucas Pantaleon, DVM, MS, DACVIM, MBA, tackle the challenge of chronic illnesses that frequently fall outside of wellness plan coverage. The authors position bundling beginning with common bundles already in place in veterinary practices. By leveraging bundling, treatment packages offer four major advantages:
- Bundling helps clients understand the specific costs of providing care for a chronic illness during a one-year course of treatment
- Bundling care improves the value of services
- The veterinary hospital controls the dispensing of medications and diets, as well as the associated revenue streams
- Improves the hospital-client relationship by organically partnering with the client for the patient’s best interest.
Source: Today’s Veterinary Business, February/March 2021. Link.
. . . implementing value-based care, such as chronic care bundles, is a strategic way for veterinary medicine to innovate and better serve the needs of our clients and pets.”
INSIGHTS: Bundling medical services for the treatment of chronic diseases is a winner for the pet, its owner and the hospital.