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This isn’t just an update to an algorithm; it’s a fundamental shift in how pet owners find and choose veterinary care, writes Rachel Null. She explains the two types of pet owner search and preparing for AI citation to ensure your practice is not only visible, but actively quoted and positioned.
Source: AAHA Trends, January 9, 2026. Link. The rise of AI search is not a threat; it is an evolution. It separates the foundational generalists from the specialized experts. As AI continues to become the gateway between pet owners and veterinary practices, having a strategy built for this future is non-negotiable.
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