Media advertising and images consistently weave in images of pets. Articles from an outdoor company share information about dog breeds suited for hiking and ideas about where to go play together. We noted there was no reference to disease protection or injury prevention in either article.
Source: Best Dog Breeds for Hiking, The Outdoor Wear, December 11, 2019. Link.
Source: Adventures to share with your dog, The Outdoor Wear, December 18, 2019. Link.
INSIGHTS: These are good examples of how much pets are promoted as activity partners. To me it underscores the need to consistently and constantly question clients on lifestyle and proactively communicate the need for comprehensive, proactive, preventative measures such as vaccine, flea, tick and heartworm preventatives, worming and safety for paws and skin.