Dan Aja, DVM, chief medical officer for Banfield Pet Hospital, moved from private practice into industry roles. He shares some perspective on the challenges of those situations and about our industry.
Following the Aja story is a micro-review of The State of Pet Health® 2016 Report (page 38), created by Banfield’s research team. In summary, Banfield data shows diabetes and dental disease are increasing among dogs, while heartworm is decreasing.
Source: Vet Advantage, June 2016, page 34.
Aja believes that communication with clients is one of the areas of veterinary medicine with the most room for improvement. It is key to retaining clients, especially in an internet-dominated world.