Commentary
Research from Banfield’s expansive, granular veterinary visit records has been invaluable as our industry seeks to understand the metrics of our business. Their recent report on oral health issues, while not surprising, quantifies the challenges veterinary teams face in making oral health an integral part of managing a pet’s overall health and well-being.
Animal Health Digest has championed pushing the first line responsibility for oral care down to pet owners such as, “Advancing oral care at home, COHAT in the veterinary hospital. <Link>.” Different than the daily reminders given by good moms and dads before school, pet oral care requires action and establishing a daily routine.
Source: Pet Product News, February 2024. Link.
8 out of top 10 breeds with the highest rates of oral-related health concerns were smaller dogs.”
INSIGHTS: Social media and digital communications make routine reminders to pet owner clients inexpensive and easy to execute. Consider adding a “Did your pet brush its teeth today?” line in your posts, newsletters and invoices.
