Actress, author, singer and comedian Jane Lynch (Glee, Best in Show) is helping warn people about the dangers of seeking out random advice about their pets’ health from the internet. Her work coincides with Banfield’s launch of VetChat, a 24-hour veterinary advice platform, to wellness plan participants.
Source: DVM 360, June 20, 2019. Link. Banfield has presented the new app as a way not to circumvent necessary veterinary visits, but to counter bad pet health advice from the internet and help folks figure out if they need to come in. A 15-second ad spot for Vet Chat that you can watch on YouTube < link > features a woman with her dog facing experts at two desks, “the internet” and “Vet Chat”.
INSIGHTS: The campaign and tools will help validate the need for veterinarian involvement and support the pet insurance with an additional benefit.