Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional channels and taking an ad hoc approach. Fix these mistakes to get your social media strategy back on track.
Source: Social Media Today, October 30, 2019. Link. While social platforms seem like a great place to blast out all your sales materials, you’re going to be more successful, long term, if you engage with your prospects, creating real conversations.” – Melanie Dodaro