Despite increasing use of social media and texting, email marketing is still effective to reach prospective and existing customers. To ensure your emails do not end up in the trash, avoid these 14 email marketing mistakes.
Source: CIO, December 14, 2017.
Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted. Here’s 3 of the 14 tips shared:
- Having a confusing, deceptive or boring subject line
- Not having a call-to-action button
- Not proofreading/double checking links