An analysis of AVMA’s electronic membership database of 113,394 veterinarians living in the United States in 2018 reveals important statistics that can help animal health pros better understand their customers. For example:
- women (61.7%) outnumbered men (38.2%),
- 9% of veterinarians were in private clinical practice
- the most prevalent generational group was Millennials (39%)
Source: JAVMA, July 15, 2019. Link. Paywall.
INSIGHTS: Marketers and sales managers need to understand these trends and help their teams adjust accordingly. Our industry has generated much information on the impact of millennials. However, have strategies been adjusted to effectively meet these needs?