Managing conflict is not something most people look forward to dealing with in the workplace. Yet, conflict is a sign that your hospital is pushing boundaries and growing. Given that business is constantly changing means that if you are not growing, your business is dying. There is no status quo in our industry, so managing conflict correctly become a key performance indicator … [Read more...]
Position yourself for success
The internal messages you send yourself regarding your role in the hospital, the distribution company or the manufacturer largely determine your success with your clients, your practices or your customers and therefore within your respective organization. Consistent high performers in the veterinary industry have a very clear image of their role in every interaction. Source: … [Read more...]
Improve Compliance Messaging
For more years than I can count, compliance has ranked as one of the top challenges facing the veterinary industry. When I saw this article on resiliency I thought it could easily be retitled, “Five Ways to improve your Compliance Messaging.” But, this only applies if everyone from the front desk, to the technicians, to the practice managers, to the DVMs, to the owners, to the … [Read more...]
First impressions matter
Whether you are a sales rep, on hospital staff or a DVM, there is never a second chance to make a first impression. Some people seem to have a knack for creating a positive first impression with everyone they meet. Just like there are no overnight successes, no one is born with this ability. They work at it. And these people who create positive first impressions aren’t just … [Read more...]
The skill to make something happen
While industry and product knowledge is important to success, there is too much emphasis placed on being all-knowing in those areas. The skill to influence and produce a result is more critical. Yet, we spend hours developing a killer strategy and when it comes time to implement it we wing it. Then, we cannot understand why everyone isn’t buying our carefully crafted plan and … [Read more...]
Story telling as a Sales Skill
Almost every sales expert will extol the virtues of storytelling in the sales process. But, not every story is effective. It must be relevant to the listener. (Answer the question “why should I care?” in your opening.) It must connect emotionally with the listener first, then analytically with a payoff that describes what the listener will have as a result of your … [Read more...]