The AVMA recently launched a new website to help guide veterinary students and early career veterinarians. My Veterinary Life < link > is intended to help navigate the transition from student to veterinarian, nurture personal wellbeing, and establish strong financial habits. Source: AVMA. Link. The website represents AVMA’s commitment to provide guidance, direction and … [Read more...]
Top 10 ways to lead by example
Joel Dickerson started working with Petroleum Service Corporation loading railcars. Now president, he leads the firm that serves petrochemical, refining, midstream and marine transportation industries. He recently shared his Leadership Top 10 during the company’s awards banquet. It is a list worth studying because he developed it from real-life experiences, not a … [Read more...]
Lifetime value of clients helps determine marketing spend
What is the most you can spend to acquire a new client for your veterinary practice and still be profitable? If you do not know, you're not alone. I developed a formula that helps determine what you can afford to pay to gain a new client based on its lifetime value of to your practice. Calculate your number to eliminate any marketing efforts that aren't profitable. Source: … [Read more...]
May is National Beef Month
There’s plenty to appreciate when it comes to beef. It’s in the hamburger you cook on your grill, the gelatin that makes up the marshmallow you roast, the gum you chew, the medicines you take, the soap you wash with and in many other products. Beef and its by-products have an immense impact on our society and around the world. Source: Kansas Farm Food Connection. Link. . . . … [Read more...]
Trim chicken beaks, claws and spurs
Chickens’ spurs, toenails and beaks are made of keratin continually grow says Gail Damerow. Like dogs, chickens naturally wear down toenails and beaks unless their environment reduces the scratching and surface contact needed. Then its time to trim. The diagrams provided will be familiar to animal health pros, they simply feature chickens instead of dogs or cats. Source: … [Read more...]
Top 50 pet food companies in the world
This is a compelling look at economic mass in the pet food industry based on 2018 results. The companies listed also have links associated with them. Source: Petfood Industry, May 2019. Link. Also see: Pet market trends, signals from other services, Petfood Industry, May 2019. Link. The increasing use of non-medical pet services extends even to daily dog care needs . . … [Read more...]
Coping with disagreements
From time to time, team members get into disagreements. Conflicts and disagreements are a difficult aspect of working life. Unfortunatelly, a disagreement between two team members often spreads to others. Jonathon Hancock sought top tips from his network for dealing with the disagreements that arise. Source: Mind Tools, May 9, 2019. Link. The financial costs of … [Read more...]
Commercial content from AAHA NEWStat
We captured the commercially sponsored content below as featured in AAHA NEWStat for review. Source: AAHA NEWStat. Link. How do you know which pet supplements are safe?, May 1, 2019. Link. Sponsored by Rx Vitamins Survey reveals good opportunity for veterinarians to include feline MCS assessments, May 1, 2019. Link. Sponsored by Kindred BioSciences BabelBark … [Read more...]
Common skin problems in cats
From allergic dermatitis to rodent ulcers, a variety of skin problems can afflict cats. Janice Huntingford, DVM, reviews the most common ones, along with their causes and treatments. Source: Animal Wellness, July 6, 2018. Link. Regardless of cause, allergic dermatitis frequently manifests as “miliary dermatitis,” which is not a specific disease but rather a disease … [Read more...]
Take Fido for a bike ride in his own basket
John Wood offers a look at five bicycle baskets that allow a pet owner to take a smaller dog along for a ride. He says the baskets are safer than a small dog running alongside a rider. Biking enthusiasts will enjoy getting this information via social media or in an e-newletter. Source: All Things Dog, May 13, 2019. Link. Choose properly-sized pet baskets which have: … [Read more...]
Expand your social reach with Facebook stories
It seems like Facebook changes every day. At least it gives us the courtesy of telling us the direction in which it’s moving. Its recent focus has been expanding Facebook Stories. How can you make best use of Stories to grow your business? Facebook offers these suggestions: Create ads that leverage speed to keep readers' attention. Stories with sound lead to better … [Read more...]
3 top posts in April show diversity of interests by AHD users
Cranky cats, clinic access and dairy consolidation were hot topics last month. Take a look, or re-look, at the three posts that were the most read last month. Finicky feline eaters: born or made? Link. Multiple reasons prevent access to veterinary care Link. Consolidation continues as nearly 3,000 U.S. dairy farms closed in 2018. Link. INSIGHTS: We’ll look at what … [Read more...]
Tech ad parody almost too real to believe it’s not real
We had to share this 'spoof' in light of the attention to cell phone overuse; a phone camera that looks up, so you can keep looking down. Too real for sure! In a new parody ad, designer Alex Cornell makes fun of our ever-increasing smartphone dependency, using the language of tech advertising so precisely that some viewers might not even realize it’s a parody. Source: Fast … [Read more...]
FCC warns, one ring robocall wave in progress again
Robocalls are annoying at minimum. You answer and it may take up to 30 seconds for a person to answer. Now the Federal Communications Commission has issued a warning about so-called one-ring robocalls, a scam that doesn’t require the receiver of the call to pick up the phone, but to call back. In April, Americans received 4.9 billion robocalls, or 163 million calls per day. . … [Read more...]
Poisonous plants for cattle, horses, dogs, cats
Spring brings a flowery green up but, plants toxic t0 our critters may lurk among the blooms. We compiled some resources for cattle, horses, dogs and cats below. Use them on social media and to solve problems with animal owners. Source: Plants toxic to cats, ASPCA. Link. Source: Plants toxic to dogs, ASPCA. Link. Source: Poisonous plants that can kill cattle, BEEF, … [Read more...]
9 mosquito myths debunked
Jason Cameron and Amy Lawhorne tackle myths about mosquitoes and share ways to help protect you and your family. They share the 7 Ts of mosquito control. Tip Toss Turn Remove Tarps Take care Team up Treat Source: diy Network, link. INSIGHTS: This is good information for social media posts, e-newsletters and websites. Consider sharing it with … [Read more...]
250-plus unrivaled names for dogs
New pet owners might appreciate this set of unique names for dogs. These names include the least-common dog names in the world, creative dog names, and some which are a little exotic that offer an extra specialness that dog owners may find intriguing. Consider this for social media posts, e-newsletters or new pet kits. Source: All Things Dog, May 2, 2019. Link. … [Read more...]
Turn recruits into employees with instant communication
In this age of intense competition for recruits and recruits ghosting want-to-be employers, any way to keep the process moving forward to capture your best recruits is worth your effort. Darren Bounds, CEO of Breezy HR, suggests using text messaging to gain these recruiting advantages: speed scheduling ease appointment reminders to limit no shows Source: Human … [Read more...]
It’s National Small Business Week
For over 50 years, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. Many independent veterinary clinics and animal supply companies are included in this designation. More than half of Americans either own or work for a small … [Read more...]
It’s National Pet Week
Since 1981, National Pet Week® has celebrated the human-animal bond. It encourages pet owners to be certain they provide their best friends with all they need for a happy, healthy life every week of the year. Everyone loves their pets, but not everyone is aware of what their pet needs to be happy and healthy long into their senior years, says the AVMA. It provides tools and … [Read more...]
Understanding sexlink hybrid chickens
Don Schrider delves into chicken breeds, crossbreeding and explains how sexlink chickens produce dependable gender offspring for retail locations to sell. He includes a good history of breeds and crossbreds to expand your chicken knowledge if you are unfamiliar with commercial or backyard chicken production. His information is useful for veterinary teams and retailers … [Read more...]
Depression among customers hurts us all
Production agriculture can be isolating. This tends to intensify feelings like grief, depression, anger, blame, resentment and a feeling of failure, writes Amanda Radke. She curated a series of articles on mental health issues with farmers and ranchers. Beyond our own issues with high veterinary suicide rates, some of our better customers are also hurting. Mental health issues … [Read more...]
Formula, cat years x 7 = human years, no longer valid
The timeworn cat age formula no longer holds true, writes Elizabeth Vecsi. A cat celebrating his first birthday is actually the equivalent of a person who is 15 years old, a 10-year-old cat is the equivalent of 56 and a 17-year-old cat is the equivalent of 84. Source: Catnip, April 26, 2019. Link. New Feline Life Stages Guidelines developed jointly by the AAFP and AAHA … [Read more...]
Fun, easy brain games for dogs help them bond with owners
John Wood provides some great games to help dog owners bond with their dogs. The dog-human social contract is all about our relationship with our dogs. Play builds relationships. Behavior training is important, but so is play. Source: Dogster, April 16, 2019. Link. Playing brain games for dogs can help to alleviate boredom and prevent destructive behaviors such as chewing … [Read more...]
Experts weigh in on pet-safe houseplants
“Even just the fertilizer that the plant sits in can be a problem,” says Stephanie Liff, DVM. Liza Corsillo sought her arborist and educator Ben Team about pet safety with houseplants. She includes specific species and links to resources for acquiring them. This is informative fit for social media and e-newsletters to help educate pet owners. Source: New York Magazine, April … [Read more...]
Leave wildlife wild
“Young wild animals are rarely abandoned or orphaned,” said Missouri Department of Conservation State Wildlife Veterinarian Sherri Russell. “The wildlife parent is afraid of people and will retreat when you approach.” . . . most wild mothers do not abandon their young because of a human smell on them, and most young wild animals do not survive in captivity. Source: Missouri … [Read more...]
Karen Parker, DVM, joins AHD as a contributor
Karen Parker, DVM, and owner of Park Marketing in Austin, Texas, joins the growing list of AHD expert contributors. We welcome her expertise in human resources management and marketing. Parker launched her firm earlier this year after serving as director of marketing and recruitment for Innovetive Petcare. While there, she led a project that helps the veterinary profession … [Read more...]
Measure social brand equity to know what clients are saying
You have worked to establish a social media presence, but how do you count its value? An article in Social Media Today suggests you monitor your brand equity and your brand’s perception among consumers using the ADPR measurement framework: Awareness: How powerful is your brand? Is the brand seen and generating awareness on social media? Desirability: Is your brand … [Read more...]
Get colostrum fed to calves. Period.
Feeding colostrum can set a calf up for success from the start. Micheal Steele studied colostrum delivery methods and found no real difference between bottles, bags or tubes. Just get the colostrum into calves immediately” – Michael Steele Source: Hoard’s Dairyman, April 22, 2019. Link. INSIGHTS: This quick read can help open up good discussions about using colostrum . . . … [Read more...]
Events coming from The Bridge Club
The Bridge Club offers a unique engagement, learning and networking opportunity for professionals. With the priority on conversations, not presentations, our community is unique, energizing and fun! April 25th @ 7 pm CST - The Ins and Outs of Being a Relief Vet - Host: Cindy Trice - Register Here! May 14th @ 6 pm CST - Don’t Feed The Angry Gods - Host: Debra Hamilton - … [Read more...]