Craig Huffhines, executive vice president of the American Quarter Horse Association, shares the key areas of the 2016 strategic operating plan for the association. The leadership team came up with five points to make AQHA the service and membership organization that will best advance the equine industry and ensure superior service for members and owners.
Source: America’s Horse Weekly, June 13, 2016.
We call these five areas our “Pillars of Excellence”:
- Animal welfare
- Customer satisfaction
- Communication
- Association culture
- Education and development