The Animal Health Digest curation model delivers published information in the context of how animal health professionals work and interact with each other, with customers or clients and within their affiliated networks. Our industry spends millions annually supporting media. A portion of this supported content falls into the category of one and done.
By physically reviewing and selecting material, our AHD team redistributes media content and positions it for animal health pros to put to work.
Information for the sake of information may build knowledge. Information delivered in a call-to-action context establishes new potential. Actionable information deployed drives new conversations and decisions” – Kirk Augustine, founder, Animal Health Digest
Source: Animal Health Digest, April 2020. Link. All April 2020 posts.
- Reframing fears during the Covid-19 uncertainties, Forge, April 28, 2020. AHD Link.
- Social distancing algorithms for veterinary teams, AVMA, Clinician’s Brief, April 7, 2020. AHD Link.
- Be present. It’s important, Lander Company, April 14, 2020. AHD Link.
- Pet insurance, wellness plans are win, win, win, Today’s Veterinary Business, Money under 30, April 14, 2020. AHD Link.
- Identify and recapture missed charges, Today’s Veterinary Business, April 21, 2020. AHD Link.
INSIGHTS: Stay at home and physical distancing guidance during the coronavirus pandemic led to significant changes in business processes. An audit of them is warranted every 60 days or under right now. It is easy for things to fall through the cracks.
For companion animal teams, advocating for pet insurance is excellent general counsel for new pet owners, as well as current customers with non-covered pets. The key benefit is spreading pet care costs over the life of the pet similar to level-pay options that some public utilities offer. With recession talk from economists, pet insurance can help secure some veterinary revenue.