There is a lot of information to share with first-time and repeat kitten clients. As our industry seeks to engage and service more cats, the best overall opportunities exist when starting with kittens. The kitten-specific talking points shared in this article are taken from the 2021 AAHA/AAFP Feline Life Stage Guidelines.
Practice owners and managers need to consider routinely reviewing the various elements shared here as a team to keep everyone consistent and ensure that clients are not overwhelmed. Confidently communicating the prevention and wellness actions requires repetition, which the guidelines support <Link>.
Source: AAHA Trends, July 8, 2025. Link.
INSIGHTS: Practices may also wish to send a pre-appointment welcome along with a list of what to expect during the first visit for clients to review. Articles like this one from Fear Free Happy Homes provide clients guidance as well <Link>. Considering the lifetime value when a new kitten is aligned with a practice makes an introductory phone call logical to address any concerns and help set the stage for a long-term relationship with the pet owner.
Also see: How to prepare for your kitten’s first vet visit, Petco, May 20, 2025. Link.
Image: Link.