Increased pet adoption, livestock ownership plus milk and meat consumption fuel the growth of the animal healthcare market, according to an abstract from Open PR. In the U.S., the AVMA’s November 2018 Pet Ownership and Demographics Sourcebook spotlights shifting patterns of pet ownership and points to unmet healthcare needs among America’s pets. There are near-unlimited opportunities to improve patient care, attract new clients, integrate nutrition and even expand services.
About one in four pet owners don’t go to a veterinarian for annual preventive care.
Source: Animal Healthcare Market to Rear Excessive Growth During 2018-2026, OpenPR, January 16, 2019. Link.
The global animal healthcare market is expected to gain major traction, on the backdrop of increasing pet adoption and high consumption of milk and meat.
Source: DVM 360, January 7, 2019. Link.The frequency of do-it-yourself treatment suggests an opportunity to proactively talk with clients. Telemedicine fits as a strategy for engaging these clients.
INSIGHTS: Every animal health pro can celebrate our progress in growing the market, but this is no time to rest on our laurels. The do-it-yourself market, alternate sourcing and continual pressure on managing a safe food supply demand our focus individually and as an industry. Animal health pros must assert the need for managed and supported stewardship of animal care and health.
Try something, say something . . . what’s the worst thing that could happen?
Remember . . . 85 percent is a great score but you’ll never score if you don’t act! Quote from industry mentor.