Amazon’s May 2nd launch of its own line of dog food, called Wag, doesn’t come as a big surprise, says Debbie Donaldson-Phillips. No one can say the e-commerce giant has been hiding its intentions regarding the pet food market.
Source: Petfood Industry, May 7, 2018. Link.
The headline on Dellinger’s Gizmodo article reads, “Amazon launches dog food brand because it hasn’t disrupted enough industries yet.” Snarky, but also an accurate way of saying that the pet food market will now be further roiled by Amazon’s outsized influence and intentions.