Sales is that five-letter word no one wants to mention. But, John Baldoni makes a case for everyone to consider sales as a reflection of you, your work and your commitment to customers.
Source: SmartBrief, July 14, 2017.
Re-framing sales then means re-thinking what you do. Very basically, consider sales as everything you do for a client — service, execution, follow up and re-engaging the process.
INSIGHTS: This short video makes a good staff meeting topic.