In the midst of the COVID-19 pandemic, accurate and timely information is particularly critical. Although businesses may be focused internally on managing their business and staff during this period, focusing on communication with customers and clients remains important, too. Twitter offers suggestions for business communication via social media channels at this time.
Source: Social Media Today, March 12, 2020. Link.
- How can your brand have an impact? What is changing about your business during the pandemic and how can you lead?
- Keep up-to-date with information. As Twitter points out, “by staying on top of the latest info on the outbreak, brands can ensure their messaging aligns with important updates.”
- Use a thoughtful tone of voice.
- Anticipate changes in customer/client behavior. Specifically, Twitter suggests you “offer relevant policy changes and shifts in line with evolving needs, where possible.”
INSIGHTS: Strong and effective communication is important for your business.