Mike Cavanaugh, AAHA CEO, emphasizes using resources in the supply chain and communicating with clients in this Q and A piece.
Source: Veterinary Advantage, January 2016 Digital Issue, page 12.
The vehicles we use for communicating with clients offer incredible opportunities for us to stay in touch in between appointments and educate our clients on the importance of preventative care and high quality medicine.
INSIGHTS: Outside sales representatives can use this piece as a conversation starter. It takes less than two to three minutes to read. Sharing this with a decision maker could help collaboratively identify individual practice priorities to set the tone for future calls. Note the article on Key Performance Indicators on page 14, as well.