A comprehensive plan with goals, initiatives, and budgets is comforting, BUT starting with a plan is a terrible way to make strategy, says Roger Martin, MBA, author and Thinkers50 Number One Management Thinker in 2017. Martin’s YouTube video, A Plan Is Not a Strategy, was the most watched in 2023.
What most strategic planning is in the world of business has nothing to do with strategy.”
Source: Harvard Business Review, June 29, 2022. Link. (9:31) A strategy is a set of integrative choices that positions you on the playing field of your choice in a way that you win.
INSIGHTS: Even if you’ve watched this or read Martin’s book, committing 10 minutes to listen is a good time investment. Strategies have a theory that answers why and how.