Can a small, simple adjustment, or nudge, change our behavior for the better? Richard Thaler, a University of Chicago professor who studies behavioral economics and finance, in addition to decision-making psychology believes it can. He’s even written a book titled, Nudge.
Source: TED Radio Hour, June 24, 2016, first segment.
If you want to encourage people to do something, make it easy . . . This deceptively simple idea – ‘make it easy’ – has been used by governments, advertisers and businesses to gently alter the decisions we all make.
INSIGHTS: Applying Thaler’s approach to vaccination plans, client reward programs or preventive animal health strategies may generate additional successes for clients, clinics and employees.