I write a regular sales column for distribution reps. It recently occurred to me animal health pros, especially associates in a veterinary practice may benefit from what that I share with distribution reps. My February 2018 column in Vet-Advantage magazine is a good example.
Source: Vet-Advantage, February 2018.
- Act like a customer
- Act like a marketer
- Act like an analyst
- Act like a trusted advisor
INSIGHTS: Stay in the forest long enough and you will lose sight that those green things around you are trees. In the same way, stepping out of your regular role to evaluate your hospital from a different perspective can be very beneficial.