While millennials lead in pet ownership, they allocate less money to their pets compared to their counterparts in Generation X and baby boomers, according to BLS data. On average, pet owners plan to allocate $122 for their pets during the 2023 holiday season.
The intricacies of the millennial trends, particularly in the context of holiday spending, unveil a nuanced narrative of love and generosity toward our four-legged family members.” – My Vet Candy
Source: Vet Candy, November 25, 2023. Link.